Christie Dennehy-Neil, Public Policy Manager at IAB UK explains what brands and marketers should be doing to keep their digital advertising safe.
“Digital advertising driven by data is the number one funding model for the internet. The vast majority of digital services that we all enjoy on a daily basis, from small start-ups to established players, rely on advertising.
With 2017 around the corner, here’s a recap of the main issues the IAB team has been involved in regarding digital advertising policy and regulation this year.
The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising.
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be the number one in terms of brand safety.
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.