“Digital advertising driven by data is the number one funding model for the internet. The vast majority of digital services that we all enjoy on a daily basis, from small start-ups to established players, rely on advertising.
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising.
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
How will Brexit affect the advertising industry in the UK?
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
After almost four years of negotiations, the European institutions reached an informal agreement on updated data protection rules for Europe on 15 December.