Policy issues - Performance marketing

Performance marketing

Together with its members, the IAB develops a wide range of best practice and codes of conduct for the performance marketing industry.

The IAB has submitted a response to the CMA Statement of Scope (Digital Comparison Tools Market Study).
This Green Paper, produced by The IAB’s Performance Marketing Council, considers the current online to offline market landscape from the perspective of the digital advertising and marketing industry, the source of many of the technologies which are fuelling rapid changes in consumer behaviours.
The IAB has responded to the CMA’s ‘call for information’ on the commercial use of consumer data, providing an overview of the UK digital advertising market and how data is used to make some the approaches available to marketers more relevant to consumers.
The IAB has responded to Ofgem’s Retail Market Review consultation. This follows calls from Ofgem to ban the cashback model, which would adversely affect many affiliate businesses.
The IAB has responded to PhonepayPlus’s consultation on new guidance for the use of premium rate services in digital marketing practices and promotions.
The IAB has responded to the Office of Fair Trading’s ‘call for information’ on personalised pricing, setting out how the digital advertising market works as well as providing an update on the EU self-regulatory initiative for targeted advertising to enhance transparency and consumer control.