“Digital advertising driven by data is the number one funding model for the internet. The vast majority of digital services that we all enjoy on a daily basis, from small start-ups to established players, rely on advertising.
This is a detailed briefing on the General Data Protection Regulation (GDPR) for the digital advertising industry.
Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising.
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
The IAB's Digital Media Consultant and Chair of the EDAA writes on the back of the EDAA's 2015 Activity Report.
The Court of Justice of the European Union (CJEU) officially struck down the so-called Safe Harbour framework in 2015. Since then work has been underway to agree a new deal to allow the transfer of personal data from the EU to the U.S, resulting in the announcement of the EU – U.S. Privacy Shield...
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and focus on its strengths, despite Brexit uncertainties.
The IAB has developed these FAQs to help organisations begin to get familiar with the GDPR, its scope, and other considerations that should be taken into account.
Empowering trust and innovation by repealing the e-Privacy Directive.
The IAB has submitted a response to the European Commission consultation on the future of the ePrivacy Directive (aka the ‘Cookie Law’).