Policy issues - Copyright & brand safety

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Copyright & brand safety

The IAB is involved in a number of initiatives that aim to tackle copyright infringement online and address the issue of brand safety by minimising the risk of ad misplacement.

04/04/2017
Read our quick Q&A all about brand safety.
08/03/2017
The IAB has submitted a response to the House of Commons Culture, Media and Sport Committee’s call for evidence as part of its inquiry into ‘fake news’.
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15/02/2017
Leading ad businesses have committed to the DTSG’s Good Practice Principles. This new Fact sheet explains more about the DTSG initiative and what it means for the UK market.
15/02/2017
Christie Dennehy-Neil, Public Policy Manager at IAB UK explains what brands and marketers should be doing to keep their digital advertising safe.
01/11/2016
Gambling advertisers in Great Britain must now take steps to avoid ad misplacement on copyright-infringing sites, or risk sanctions being imposed by the gambling regulator.  
25/10/2016
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be the number one in terms of brand safety.
02/09/2016
The IAB has submitted a response to the House of Lords Communications Committee’s call for evidence as part of its inquiry on children and the internet.
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IAB Believes - brand safety
03/08/2016
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
01/08/2016
Bethan Crockett, Digital Risk Director at GroupM UK writes about important role of agencies when it comes to protecting brand safety and helping tackle intellectual property infringement.
20/04/2016
IAB UK has submitted a response to the European Commission’s consultation on the evaluation and modernisation of the legal framework for the enforcement of intellectual property rights, as part of its Digital Single Market Strategy.

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