Policy issues - Copyright & brand safety

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Copyright & brand safety

The IAB is involved in a number of initiatives that aim to tackle copyright infringement online and address the issue of brand safety by minimising the risk of ad misplacement.

01/11/2016
Gambling advertisers in Great Britain must now take steps to avoid ad misplacement on copyright-infringing sites, or risk sanctions being imposed by the gambling regulator.  
25/10/2016
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be the number one in terms of brand safety.
02/09/2016
The IAB has submitted a response to the House of Lords Communications Committee’s call for evidence as part of its inquiry on children and the internet.
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IAB Believes - brand safety
03/08/2016
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
01/08/2016
Bethan Crockett, Digital Risk Director at GroupM UK writes about important role of agencies when it comes to protecting brand safety and helping tackle intellectual property infringement.
20/04/2016
IAB UK has submitted a response to the European Commission’s consultation on the evaluation and modernisation of the legal framework for the enforcement of intellectual property rights, as part of its Digital Single Market Strategy.
13/04/2016
The IAB has submitted a response to the consultation by the Department for Culture, Media and Sport on 'Child Safety Online: Age Verification for Pornography.'
30/03/2016
The IAB's Public Policy Manager, Christie Dennehy-Neil, writes on the back of the launch of the Intellectual Property Office's video to promote the Infringing Website List (IWL).
23/03/2016
Together with IAB UK, the IPA, ISBA and rights-holders, PIPCU established the IWL – a list of sites that have been evidence and verified by the Police as providing copyrighted content illegally.
02/09/2015
This Fact Sheet explains how advertising businesses can make use of the City of London Police's Infringing Website List (IWL) to limit ad placement against sites under investigation for copyright infringement and prevent ad revenues supporting these sites . 

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