Policy issues - Advertising & content disclosure

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Advertising & content disclosure

We work with members and other industry bodies on initiatives to to help businesses understand and comply with the relevant rules and provide transparency for consumers across all digital media.

12/09/2016
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
Content and native
08/02/2016
The IAB’s disclosure good practice guidelines have been developed to help marketers understand what consumers want and what the rules require when it comes to transparency, and are now summarised in a new Bitesize format.
11/11/2015
This fact sheet provides an overview of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
30/09/2015
This document outlines good practice in relation to the disclosure of content-based advertising online.
30/09/2015
Our Public Policy Manager, Christie Dennehy-Neil, expresses her thoughts after the launch of the Phase 2 Content and Native Guidelines.
29/09/2015
Guidelines draw heavily on good practice in print media
12/02/2015
Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien.
09/02/2015
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
09/02/2015
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
Paid Promotions in Social
12/07/2012
This short guide was developed by the IAB’s Social Media Council. It aims to provide brand owners and marketing practitioners with clear guidance and practical steps to follow with regards to the paid promotion of brands, services or products via ‘editorial content’ in social media.

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