As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
The IAB’s disclosure good practice guidelines have been developed to help marketers understand what consumers want and what the rules require when it comes to transparency, and are now summarised in a new Bitesize format.
This fact sheet provides an overview of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
This document outlines good practice in relation to the disclosure of content-based advertising online.
Our Public Policy Manager, Christie Dennehy-Neil, expresses her thoughts after the launch of the Phase 2 Content and Native Guidelines.
Guidelines draw heavily on good practice in print media
Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien.
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
This short guide was developed by the IAB’s Social Media Council. It aims to provide brand owners and marketing practitioners with clear guidance and practical steps to follow with regards to the paid promotion of brands, services or products via ‘editorial content’ in social media.