Policy issues

Data & privacy

The IAB is closely engaged with the EU data protection reforms and in advocating for proportionate regulation. We also help businesses to understand their compliance obligations and work on mobile privacy and self-regulation issues.

Copyright & brand safety

The IAB is involved in a number of initiatives that aim to tackle copyright infringement online and address the issue of brand safety by minimising the risk of ad misplacement.

Performance marketing

Together with its members, the IAB develops a wide range of best practice and codes of conduct for the performance marketing industry.

Advertising & content disclosure

We work with members and other industry bodies on initiatives to to help businesses understand and comply with the relevant rules and provide transparency for consumers across all digital media.

Marketing to children

We are proactive in working with others in the industry to promote responsible practices in advertising to children, and in our children’s media literacy work.

Advertising self-regulation

The IAB represents the digital advertising industry on the UK Committee of Advertising Practice (CAP), which writes and maintains the self-regulatory rules for advertising (the CAP Code).