Sound Investment - IAB unveils white paper on online audio sector

Sound Investment

IAB unveils interactive white paper outlining what online music services can offer your brand.

Read 'Sound Investment' interactive white paper online.

Download 'Sound Investment' white paper (466k).

'Sound Investment', a new white paper from the IAB, explains the opportunities offered to brands by a range of digital audio services.

The paper was written by Stuart Aitken the IAB's editorial manager and features contributions from MySpace, Spotify, We7 and Last fm who explain the different advertising opportunities available on each platform and show how bringing audio, video, display and sponsorship together can deliver powerful results.

Through practical examples and a series of tips, the paper also demonstrates what streaming music services can offer your brand as well as showing brands how to go about achieving success in this rapidly evolving sector.

A series of video interviews with MySpace's Simon Daglish, Spotify's Jon Mitchell, We7's Steve Purdham and Last fm's Miles Lewis accompany the White Paper.

Sound Investment is the lastest in a series of White Papers published by the IAB and follows the publication of papers discussing advertising and marketing on the iPad and other tablets; the Digital Election; and digital inclusion.

For more information on IAB White Papers, click here.