Nominet has revealed that UK customers will next summer be able to buy the .uk domain name as an alternative to .co.uk.
This comes just after ICANN announced last week that the domain .London is to be launched as part of a general drive to expand upon the number of options.
Some 10 million existing .uk customers are to be offered the shorter version of their present address and will have five years to decide whether or not to take it.
The registration will cost £3.50 for a year or £2.50 a year for multi-year registrations, which is the same figure for .co.uk addresses.
“The .uk namespace is one of the most popular and trusted available and we’re committed to ensuring it stays up-to-date and relevant," said Lesley Cowley, chief executive at Nominet.
“We’re excited to offer the option of a shorter, snappier domain name that we believe will appeal to both our existing customers and the businesses and bloggers of tomorrow.”