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E.g., 24/04/2017
E.g., 24/04/2017

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News item
04/04/2017
Yahoo and AOL are to be merged by Verizon into a single organisation named Oath.
News item
04/04/2017
Read our quick Q&A all about brand safety.
Opinion piece
31/03/2017
Jon Mew, the recently installed chief executive of the Internet Advertising Bureau (IAB), responds to the controversies surrounding digital advertising, and sets out three steps for the industry to repair its reputation.
News item
29/03/2017
Facebook has brought Stories and disappearing photos and videos - two popular Instagram features - to its mobile app.
Opinion piece
27/03/2017
The IAB's Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online advertising better.
News item
27/03/2017
Snapchat could outperform some web giants when it comes to popularity with advertisers, thanks to its appeal among the youth demographic.
Opinion piece
24/03/2017
The IAB's CMO, James Chandler, reflects on his first week at the IAB which included speaking at Advertising Week Europe and tackling brand safety issues.
Press release
22/03/2017
The IAB firmly believes in keeping brands safe when advertising online. Advertiser safety is a core element of the advertiser/media owner relationship and no one in the industry wants ads to end up on inappropriate content.
Coalition for Better Ads
Press release
22/03/2017
Initial Better Ads Standards released for desktop and mobile web in North America and Europe.
Opinion piece
21/03/2017
Jed Mole, European Marketing Director at Acxiom, writes about change and how you absolutely can do enough to make a very real difference to your targeting, personalisation and measurement. 

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