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E.g., 24/02/2017
E.g., 24/02/2017

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Opinion piece
23/02/2017
Historically, we’ve always treated the retail journey as a linear process, with the key aim to move the customer through the funnel: building awareness, driving consideration and intent and, ultimately, encouraging purchase.
News item
23/02/2017
Facebook-owned WhatsApp has rolled out an update to its status feature that lets users add photos and videos - similar to tools already offered by the likes of Snapchat.
Press release
23/02/2017
•More widespread consumer understanding of the ‘value exchange’ that ads fund free content    •Confusion on what is and isn’t an ad blocker means actual levels may be lower
Press release
22/02/2017
The Internet Advertising Bureau UK is taking a more data-led focus with its annual RTA meeting with this year’s event headlined as its first ever ‘Data and Innovation’ conference and featuring speakers from JCDecaux, Spotify and Yahoo.
News item
22/02/2017
A TransferWise bot within Facebook Messenger will allow users to make international money transfers without leaving the app.
Opinion piece
21/02/2017
The IAB's Marketing Manager, Caroline Manson, talks about insurance company Geico and how they 'just get' digital video advertising. 
News item
21/02/2017
Most millennials in the US have watched live streaming video online, something marketers are beginning to take note of.
News item
20/02/2017
Investment in brand strategy among B2B marketers is set to rise, according to new research.
Opinion piece
20/02/2017
Jed Mole, European Marketing Director at Acxiom, writes about data and analytics and tells us how identifying, sourcing, cleaning and connecting data are all fundamentals to success.
News item
16/02/2017
New research suggests men find ads on Instagram more effective than women across virtually all categories.

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