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E.g., 21/02/2017
E.g., 21/02/2017

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News item
20/02/2017
Investment in brand strategy among B2B marketers is set to rise, according to new research.
Opinion piece
20/02/2017
Jed Mole, European Marketing Director at Acxiom, writes about data and analytics and tells us how identifying, sourcing, cleaning and connecting data are all fundamentals to success.
News item
16/02/2017
New research suggests men find ads on Instagram more effective than women across virtually all categories.
Press release
15/02/2017
Jon Mew, CEO, IAB UK responds to reports of the involvement of digital advertising in fake news.
Opinion piece
15/02/2017
Kevin Edwards, Global Strategy Client Director at Affiliate Window, explains the key affiliate marketing trends will shape the network’s development in 2017?
Opinion piece
15/02/2017
Christie Dennehy-Neil, Public Policy Manager at IAB UK explains what brands and marketers should be doing to keep their digital advertising safe.
News item
14/02/2017
IAB UK CEO, Jon Mew, argues that reports that brands could be funding terror groups through online ads highlight the need for the industry to stop mudslinging and work together.
News item
14/02/2017
Fandom/Wikipedia, Sport England and The Guardian confirmed to speak at the three-day event
News item
14/02/2017
Email is the most successful form of lead generation for B2B marketers, while LinkedIn is the most popular social media platform, DemandWave research shows.
Press release
13/02/2017
The IAB's CEO, Jon Mew, comments on the recent reports on brand safety and advertising.

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