News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Members' comment pieces are the views of the individual and don't necessarily represent the views of the IAB.

19/07/2017
A new report from Bellwether reveals one-third of marketers are upping their spending on digital advertising.
18/07/2017
Former Guardian Media Group and EasyJet chief executive Carolyn McCall has been named as the new boss of ITV.
17/07/2017
Amazon is reportedly getting ready to launch its own messaging app.
12/07/2017
Messenger users will now see ads on the app's home page.
11/07/2017
Mazda is using a new immersive ad to encourage Facebook users not to use their mobile phones while driving.
05/07/2017
Marketers have identified the potential benefits of AI, but changes will not come overnight.
04/07/2017
Nokia has launched a new immersive virtual reality campaign to showcase its new line of digital health products,...
03/07/2017
L'Oreal is looking to appeal to a younger audience by incorporating Snapchat into its new hair dye campaign.
28/06/2017
Twitter wants brands to 'see every side' of what the platform can offer with its new campaign.
28/06/2017
The IAB UK has announced that its flagship conference, Engage, is set for Wednesday 18 October. 
21/07/2017
Jed Mole, European Marketing Director at Acxiom writes about the ROI of digital
20/07/2017
Like many people in the digital advertising industry, I attended Cannes this year. Given the current climate of...
18/07/2017
The IAB's Industry Initiatives Executive, Jon Markwell, reports on the back of last week's Search Conference. 
17/07/2017
It was hard to avoid robots in Cannes this year. Fern Miller, CSO, International, at DigitasLBi, reflects on what it...
12/07/2017
Steve Wing, MD UK & Nordics at Rubicon Project writes about digital audio and how it's changing its tune.
11/07/2017
Mary Healy, Digital Lead – Global Clients at Accenture and Chair of the IAB Display Trading Council writes about the...
05/07/2017
Gregg Rogers, Global Product Marketing Manager at Sizmek writes alongside Brant Nesbitt, Interactive Design Lead,...
27/06/2017
Several members of the IAB UK team travelled to Cannes Lions 2017 and shared the one thing that they took away from...
27/06/2017
Neil Cowling, Creative Development Director at Maple Street Creative, confesses that brand safety doesn't concern him. 
15/06/2017
Ahead of her trip to the Cannes Lions Festival, IAB Marketing Manager, Caroline Manson, tells us her top 5 picks for...