News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Members' comment pieces are the views of the individual and don't necessarily represent the views of the IAB.

27/03/2017
Snapchat could outperform some web giants when it comes to popularity with advertisers, thanks to its appeal among the...
22/03/2017
The IAB firmly believes in keeping brands safe when advertising online. Advertiser safety is a core element of the...
Coalition for Better Ads
22/03/2017
Initial Better Ads Standards released for desktop and mobile web in North America and Europe.
21/03/2017
Twitter is rolling out a live video API that will make it easier for media publishers to stream video on the social...
20/03/2017
Out-of-home (OOH) marketing specialist Posterscope is harnessing artificial intelligence (AI) to enable advertisers to...
16/03/2017
Facebook users around the world now have access to the Stories feature that the company has been testing in recent...
14/03/2017
The IAB UK has appointed James Chandler in the newly created role of Chief Marketing Officer and sets structure for new...
09/03/2017
Teens in the UK and Germany are more likely to respond positively to branded content than older demographics, according...
09/03/2017
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle...
07/03/2017
New research has revealed rapid growth in the development of apps by SMBs.
27/03/2017
The IAB's Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online...
24/03/2017
The IAB's CMO, James Chandler, reflects on his first week at the IAB which included speaking at Advertising Week Europe...
21/03/2017
Jed Mole, European Marketing Director at Acxiom, writes about change and how you absolutely can do enough to make a...
20/03/2017
Luke Fenney, VP, Publisher Development, at Index Exchange outlined why he believes Header Bidding is ‘great’ for buyers...
17/03/2017
Andrew Perry, Managing Director UK at Adslot, writes about the power of data and how it's fuelling direct and...
16/03/2017
Dale Lovell, UK MD & Chief Digital Officer of native advertising platform Adyoulike writes about robots. 
16/03/2017
Ad tech company Viant focused on the rise of what it called ‘people-based advertising’ at the IAB’s Data and Innovation...
16/03/2017
The IAB UK’s Data and Innovation conference at The British Museum on 15 March provided a whistle-stop tour of some of...
09/03/2017
The IAB’s Senior Mobile and Marketing Executive, Catherine Cribbin shares her experience of her first visit to Mobile...
08/03/2017
Brittany Christopher, Senior Marketing Manager at Cake discusses the future of affiliate marketing on the back of the...