News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Members' comment pieces are the views of the individual and don't necessarily represent the views of the IAB.

25/05/2017
Topshop Oxford Street is launching an innovative campaign involving a virtual reality slide and Snapchat to advertise...
24/05/2017
Instagram Stories users can now search for content based on hashtags, as well as their location.
22/05/2017
Facebook is continuing in its aim to become the go-to site for as many consumer needs as possible by providing a new...
17/05/2017
Click-through rates for marketing emails have reached a four-year high, showing that consumers are increasingly...
16/05/2017
New research has found that a growing number of millennials understand the benefits of brands using artificial...
15/05/2017
Snapchat's Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app...
11/05/2017
Amazon has announced a series of live music gigs as part of its latest strategy to attract more customers to its Amazon...
10/05/2017
A US high school student's tweet to fast-food brand Wendy's has become the most-retweeted Twitter post of all time.
09/05/2017
The market for voice-controlled speakers is set to increase almost 130 per cent this year, with Amazon leading the way.
08/05/2017
Facebook is set to begin showing TV-style programmes on the platform next month.
25/05/2017
The IAB's Head of Policy & Regulatory Affairs, Yves Schwartzbart, writes about the GDPR ahead of its implementation...
24/05/2017
Jenny Quan, Executive Dean of Cheetah Lab writes about their latest AppLock report.
23/05/2017
Cheetah Mobile use big data to explore the future of brand ads in the mobile Internet era.
22/05/2017
The IAB's Marketing Manager, Caroline Manson, writes about the Green Party's ad campaign ahead of the snap general...
17/05/2017
The IAB’s Membership Manager, Polly Raven, highlights how IAB membership can be effectively utilised across the entire...
11/05/2017
Richard Keogh, Managing Director, Consumer, at Kantar Media UK gives some digital advice to financial services...
09/05/2017
The IAB's Senior Research Executive, Steph Clarke, writes about the recently released 2016 WARC expenditure report,...
08/05/2017
Michael McNulty, Product Marketing Manager at Sizmek writes for the IAB UK on programmatic rich media.
04/05/2017
Selma Ali, Head of Research, UK at AOL discusses the rise of digital video on the back of their latest research.
28/04/2017
The IAB’s Senior Research Manager, George Hopkinson explains why only a small portion of digital ad revenue is affected...