News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Members' comment pieces are the views of the individual and don't necessarily represent the views of the IAB.

20/04/2017
The IAB is excited to announce Helen Southgate, Managing Director of Affilinet, as the new chair of the Performance...
20/04/2017
Spending on online advertising has driven up marketing budgets for the first quarter of the year.
Instagram
18/04/2017
Instagram has continued its strong start to 2017 by revealing that over 200 million people are now using Instagram...
13/04/2017
Read our quick Q&A on ad fraud.
13/04/2017
Mobile users are spending most of their time on their handsets using apps, new figures have revealed.
12/04/2017
Facebook has introduced new enhancements to its payments service designed to improve its functionality.
12/04/2017
17.3% rise is highest annual growth rate for 9 years.
11/04/2017
The IPA has teamed up with the Internet Advertising Bureau (IAB) to produce new industry training that will help...
11/04/2017
Snapchat is launching a new tool to help brands target app install ads to users that are most likely to install them.
10/04/2017
Facebook has announced it is launching a free version of its Workplace tool.
21/04/2017
Tom Pepper, Director at LinkedIn Marketing Solutions UK on how marginal gains are a key factor in success in B2B...
18/04/2017
Jed Mole, European Marketing Director at Acxiom explains why prospecting is so important in digital marketing. 
18/04/2017
Catherine Cribbin, Senior Industry Initiatives Executive at IAB UK explores the future of mobile after the IAB’s mobile...
13/04/2017
Chairman of iCrossing & Former IAB UK CEO Guy Phillipson, writes on our new IAB/PwC ad spend figures that confirm...
11/04/2017
Max Pepe, Global Business Development & Marketing Director at Mozoo, writes about the revolution of video. 
10/04/2017
92% of European brands, agencies and publishers are set to use a DMP by 2018. Adela Blackford, Marketing Manager at...
31/03/2017
Jon Mew, the recently installed chief executive of the Internet Advertising Bureau (IAB), responds to the controversies...
27/03/2017
The IAB's Chief Digital Officer, Tim Elkington, writes about how The Coalition for Better Ads is making online...
24/03/2017
The IAB's CMO, James Chandler, reflects on his first week at the IAB which included speaking at Advertising Week Europe...
21/03/2017
Jed Mole, European Marketing Director at Acxiom, writes about change and how you absolutely can do enough to make a...