News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Members' comment pieces are the views of the individual and don't necessarily represent the views of the IAB.

16/02/2017
New research suggests men find ads on Instagram more effective than women across virtually all categories.
14/02/2017
IAB UK CEO, Jon Mew, argues that reports that brands could be funding terror groups through online ads highlight the...
14/02/2017
Fandom/Wikipedia, Sport England and The Guardian confirmed to speak at the three-day event
14/02/2017
Email is the most successful form of lead generation for B2B marketers, while LinkedIn is the most popular social media...
09/02/2017
Retail marketers are planning to increase their spending on email marketing in 2017, with relatively few looking to...
08/02/2017
YouTube is bringing live mobile streaming to users with at least 10,000 subscribers, along with a new monetisation...
07/02/2017
Snapchat needs to prove to marketers it is a viable platform for reaching a broad demographic of users in order to get...
07/02/2017
Roisin Donnelly joins the UK trade association as non-executive advisor to accelerate advertiser engagement.
06/02/2017
As well as being the biggest day in the NFL calendar, yesterday (February 5th) was one of the biggest for the...
02/02/2017
Teens are more likely to enjoy interactive ads than older web users, but they are also more discerning and less patient...
15/02/2017
Kevin Edwards, Global Strategy Client Director at Affiliate Window, explains the key affiliate marketing trends will...
15/02/2017
Christie Dennehy-Neil, Public Policy Manager at IAB UK explains what brands and marketers should be doing to keep their...
13/02/2017
Abi Jacks, Director, Marketing UK at Rakuten Marketing looks at the four key shopper profiles, and how this data can...
13/02/2017
P&G are leading the drive towards industry-wide adoption of the TAG verification program. It's a clear signal that...
10/02/2017
James Bourner, Global Head of Display at digital agency Jellyfish comments on media transparency on the back of P&G...
09/02/2017
On Wednesday 25 January, The IAB hosted its first ever Performance Affiliate Conference showcasing a range industry of...
08/02/2017
Tony May, Customer Success Manager at Performance Horizon, picks out some key Performance Marketing trends from the IAB...
07/02/2017
New IAB CEO, Jon Mew explains his vision for the future of the Internet Advertising Bureau in the UK and the digital...
06/02/2017
Toby Benjamin, VP Platform Partnerships at Viant explains why marketers need to be prepared for the potential death of...
03/02/2017
The IAB UK's CEO, Jon Mew, comments on the back of P&G's Marc Pritchard's speech at the IAB US Annual Leadership...