News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Members' comment pieces are the views of the individual and don't necessarily represent the views of the IAB.

Snapchat wants to encourage brands to run longer video ads on its platform by offering them a new type of ad package...
JCDecaux today announces the renewal of its membership of the Internet Advertising Bureau UK (IAB UK). 
Snapchat adoption among brands climbed in 2016, but many are not making the most of what the platform can offer from a...
Instagram is to introduce adverts to its Stories feature as it looks to further monetise its social imaging service.
Snapchat has chosen London as the location of a new international office, a move it says ensures it will pay UK tax.
Guy Phillipson
iCrossing, the Hearst-owned digital marketing agency, has appointed Guy Phillipson as its UK Chairman. Phillipson joins...
“Digital advertising driven by data is the number one funding model for the internet. The vast majority of digital...
Google plans to run its entire operations using renewable power.
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Snapchat and Moat will continue their relationship in the pursuit of video data.
2015 was the year programmatic native was born. 2016 was the year it took shape. 2017 is the year it explodes into many...
Alex Rahaman, VP Programmatic at Sizmek writes about radio advertising alongside programmatic audio.
Now we’re firmly in the new year, the IAB's Marketing Manager, Caroline Manson thought it would be a good time to look...
Co-founder of Increasingly, Sri Sharma, gives his five predictions for digital marketing and e-commerce in the future
Anne Benoist, Group Director at Kantar Media’s Insight Solutions, writes about the over 50s and how they can be...
Moment marketing has exploded in 2016 with eight in ten digital marketing managers using the strategy.
The festive retail season is well and truly underway for another year, and from the days when the Coca-Cola ad was the...
Ahead of our Performance Affiliate Conference, the IAB's Head of Industry Programmes, Clare O'Brien, asks where...
With 2017 around the corner, here’s a recap of the main issues the IAB team has been involved in regarding digital...
Helen Southgate, Affilinet’s UK Managing Director, talks about affiliates growing importance ahead of our first ever...