Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
Come along to our first Research Breakfast of the year where IAB members will be sharing their latest industry research on an array of subjects.
Although it has been around for a while, search is shifting gear – fast – and there is still a lot to learn, and many new trends emerging. All marketing initiatives impact search: it can no longer be thought of in silo.
Traditionally the last seminar of the year, our speakers will predict what will happen to the digital landscape during the next year and beyond! In 2016 we heard predictions on all things mobile and in 2015, Data! This seminar will focus on the Future of Traditional Media.
The IAB partnered with AIMIA / I2C and MTM to deliver the research that uses Nectar card data to measure the sales uplift caused by exposure to display advertising across a number of FMCG brands. The event will include presentation of the full results followed by a Question & Answer session.
The art of planning and measurement: Does applying metrics of success to branded content and native stifle creativity?
Come to this fun filled evening where you can witness some of greatest creative campaigns from the past 12 months all the while having a drink… or two… or three… Who knows you might get some ideas for your own campaigns in the future! The event is also FREE for everyone to attend.
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently.
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to understand this growing area of the market.
The IAB will be hosting its second charity quiz night in aid of the Cornwall Air Ambulance Trust in memory of Tom Bevan.