TRAINING: Digital Foundation Certificate

This event has already taken place
Monday, 10 June, 2013
9.30am - 5.30pm
The IAB Offices, 14 Macklin Street, London, WC2B 5NF
IAB Member: £995 +VAT
IAB Non-member: £1,250 +VAT
Advertiser: £995 +VAT

This introductory course features the most recent and relevant research, case studies and guidelines to ensure all attendees leave with a much greater understanding of the key digital channels.

Run across three intensive days, the digital foundation certificate is perfect for those who are either new to the industry, new to digital, or simply looking to build confidence when talking about the digital channels.

Who is it for?
Those starting out in digital marketing who need to fast track their digital knowledge with an intensive introductory course.

Learning outcome
Gain a comprehensive knowledge of the new digital world fast. By the end of this course you will understand the basic principles of digital marketing and the key digital marketing disciplines like social, search, and mobile marketing. You will appreciate the key digital consumer trends changing marketing strategy rapidly. Delegates will learn how to start to manage digital marketing programs and integrate digital into marketing strategy.

What you will learn:

  • The impact of technology on consumers and how it changes buying behaviour 
  • Introduction to digital strategy
  • The new advertising landscape from agencies to platforms
  • Key digital tools and how to use them to create campaigns
  • How to create and drive engagement with consumers
  • An overview of the core digital marketing disciplines:
  • Search marketing
  • Social media marketing
  • Digital display advertising
  • Mobile marketing
  • How to start measuring and optimising digital activity
  • Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than an agenda for the day.

What others have said:

I would like to thank you for recommending and organizing the Digital Foundation training in Moscow. It was an excellent session! Exactly what we needed. The whole team is excited! My objective was to align the whole team around similar understanding of digital and the goal was achieved. Chris gave the real 360 overview with real time relevant examples. It was set up and lead in the very professional and positive manner. I think it was also a great experience to have a trainer who is running digital business himself – it gave more credibility and trust to his presentation.  I would definitely recommend this course. Katia Shenets, General Manager, Sapient Nitro Moscow.

The course was superb with great content covered. The tutors and speakers came from impressive digital marketing backgrounds and were extremely eloquent in conveying their vast knowledge. As a relatively novice online marketer this course has inspired me to further my career in the digital space. Divya Kukar, Estée Lauder Companies.