An intensive, one-day training course focused on clarifying, planning and improving the return-on-investment from digital marketing and media. Effective measurement is one of the most crucial but complicated disciplines for the modern marketer.
The IAB Digital Marketing Essentials Course is a two-day course and the only one you need to understand all the basics about digital!
This course will give delegates the knowledge and skills to sell digital display advertising.
The course will give delegates the skills and knowledge to understand marketing needs beyond display advertising and how brands can use content and other creative solutions to engage with consumers.
The aim of this course is to provide a comprehensive overview of how Programmatic has come into being, what it is, and what it might become.