IAB Non-member: £120 +VAT
Search is a highly significant advertising channel in its own right and the key to a truly integrated marketing mix.
According to the recent IAB/PwC H1 2012 adspend study, the UK's paid search market grew nearly 16% per cent year on year, comprising of 59% of all digital adspend and is expected to exceed £3 billion by the end of 2012 despite the current tough economic conditions.
With this significant growth in the sector showing no signs of slowing down, marketers continue to leverage Search to target their audiences directly and efficiently – the question is, should paid search be conducted in house or should it remain the job of media agencies?
Join us for an evening debate where we will be challenging the motion
‘Brands should take paid search management in-house’
Which side will you take…?
Chaired by Jon Beeston, Director, New Product Innovation, AdLens - Adobe
Jasmin Ahrens, Search Manager International Digital Acquisitions - AMEX
Nick Beck, Managing Director - Tug
Judy Chan - UK Head of Search, IgnitionOne
Gareth Owens, Head of Performance Media - Steak
Oscar Romero, Associate Director, Starcom Mediavest
Liz Wood, Co-founderLexica Marketing