Taking Search In-House Debate

Date: 
Thursday, 1 November, 2012
Time: 
4.00pm Registration, 4.30pm - 5.30pm event followed by drinks
Location: 
IAB Office, 14 Macklin Street, London, WC2B 5NF
Cost: 
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE

Sponsors

Search Debate

Search is a highly significant advertising channel in its own right and the key to a truly integrated marketing mix.

According to the recent IAB/PwC H1 2012 adspend study, the UK's paid search market grew nearly 16% per cent year on year, comprising of 59% of all digital adspend and is expected to exceed £3 billion by the end of 2012 despite the current tough economic conditions.

With this significant growth in the sector showing no signs of slowing down, marketers continue to leverage Search to target their audiences directly and efficiently – the question is, should paid search be conducted in house or should it remain the job of media agencies?

Join us for an evening debate where we will be challenging the motion

‘Brands should take paid search management in-house’

Which side will you take…?

Chaired by Jon Beeston, Director, New Product Innovation, AdLens - Adobe

For

Jasmin Ahrens, Search Manager International Digital Acquisitions - AMEX

Nick Beck, Managing Director - Tug

Judy Chan - UK Head of Search, IgnitionOne

 

Against

Gareth Owens, Head of Performance Media - Steak

Oscar Romero, Associate Director, Starcom Mediavest

Liz Wood, Co-founderLexica Marketing