Sound Investment

Wednesday, 19 July, 2017
REGISTRATION FROM 1:15PM - EVENT 1:45pm - 5pm followed by networking drinks
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Non-member: £50 +VAT
Advertiser: FREE
Join us for 'Sound Investment' where the IAB Audio Council will bring you the latest developments and offerings in online audio, demonstrate the brand effectiveness of the channel, tackle topics like attribution, and showcase the greatest in audio creative.  
Ben Foster
MC&C: The Growth Agency
Chris Wistow
Erik Barraud
Fiona Carlyle
Audio Experts
Jake Jones
A Million Ads
John-Paul Hughes
Bauer City Network
Mark Barber
Michael Hill
Neil Cowling
Maple Street Studio
Niall Killeney Taylor
Red Apple Creative
Steve Huthwaite
Audio Experts



1:45pm - 2:00pm Introduction and Housekeeping


2:00pm -2:20pm The Power of Sound and implications for advertisers

John Paul Hughes, Group Creative Director, Bauer Media
As the medium of sound continues to grow with new technological advances, let Bauer Media take you on a short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium.
This interactive and immersive session will demonstrate how sound adds colour to our lives, thoughts, memories and feelings, plus the multiplier effect that it can have on your ROI in the digital age.
What should brands be doing to take advantage of this influential medium, to truly maximise its potential?Podcasting – Your chance to own the commute.

2:20pm - 2:40pm Podcasting - Your chance to own the commute

Neil Cowling, Creative Development Director, Maple Street Creative & Fresh Air Productions

Imagine a medium where people will engage with your branded content for 22 minutes!

Now imagine that it’s economical to produce, growing exponentially, unregulated, and loved by its followers.

In January, both The Times and The Telegraph declared 2017 to be the Year of The Podcast. When “Content is King”, brands are discovering that this medium speaks to an upmarket, educated audience in unique ways. But how? Is it sexy? Is it easy? Does anyone outside London listen?

2:40pm - 3:00pm WaterAid and the story of a ‘shit’ campaign (urine for a treat).

Steve Huthwaite, Partner, Audio Experts

Ben Foster Digital Client Director. MC&C: The Growth Agency

Fiona Carlyle Senior Planner and Buyer. Audio Experts

WaterAid is a charity that brings clean, safe water and toilet facilities to the world’s poorest people.

We’ll look at how Audio Experts, MC&C and WaterAid worked together to deliver an engaging campaign across some of the biggest podcasts around.

With examples that range from funny to heartfelt to edgy, we’ll show how you can deliver advertising that is distinctly different from the more structured, regulated world of traditional broadcasting.

3:00pm - 3:20pm Global Presents: What Does Your Brand Sound Like and Why It Matters Now

Jo McCrostie, Creative Director, Global

Consumers will be spending more and more time interacting with screen-less devices via audio, our Creative Director at Global will show advertisers how to define your sonic branding and why it’s important.

3:20 - 3:40pm BREAK

3:40pm - 4:00pm The Future of Audio Advertising 

Chris WistowAdswizz Country Head - UK & IE

Erik Barraud, Adswizz VP Product

Programmatic Audio is here, now, and at scale. How far have we come in just 3 years, where are we now and what’s going on in different markets around the world? Why it’s so important to treat Digital Audio as a unique format and not ’just video without the pictures’, and most importantly, what does the future of the Audio Ad format look like, or should we say, sound like.

4:00pm - 4:20pm Getting Vocal: audio in a voice-activated future

Micheal Hill, Founder & MD, Radioplayer & Mark Barber, Planning Director, Radiocentre
This session references new UK research into ownership and usage of Amazon Echo to explore the fast-growing world of voice-activated devices. We’ll consider the technical challenges of making content discoverable through this technology, discuss the implications for listening to audio entertainment, and look at what’s coming next.

4:20pm - 4:40pm Deliverooing Dynamic Creative

Flora Ballinger, Account Director AV Planning, Amplifi & Jake Jones, Account Director, A Million Ads

Ground breaking case studies and the latest data on dynamic creative for digital audio. Including a world first programmatic dynamic creative campaign: Deliveroo: The Food You Love, Delivered. This will be approached from an agency/client and adtech perspective.

4:40pm - 5:00pm Storytime with Red Apple Creative

Niall Killeney Taylor, Creative, Red Apple Creative

Last year, industry announced a new golden age of audio. But what does this mean for brands today and in the future?

End and networking drinks