Search Conference

This event is fully booked
Date: 
Friday, 15 June, 2012
Time: 
8.30am Registration, 9am - 1pm Event followed by lunch
Location: 
Microsoft, Cardinal Place , 100 Victoria Street , London, SW1E 5JL
Cost: 
IAB Member: £99 +VAT
IAB Non-member: £199 +VAT
Advertiser: FREE

Sponsors

The IAB's annual Search Conference will feature a range of leading figures in this ever-important field.

Join us for our annual Search Conference.

Topics to include: Integration & Attribution, Search & Social, Conversion & Aquisition, Mobile, RTB, Branding, Video and The Future of Search.

Hear about whats hot/not, current themes and trends and what to watch out for! 

 

Agenda

9.00am: Introduction - IAB

9.10am: Integration & attribution - Dominic Allon, Director Agency Sales, Google

Being brilliant at the basics at search will always be important, but increasingly advertisers are adopting advanced best practice in the fields of attribution, siteside optimisation and online / offline integration. Dominic's talk will illuminate these key areas and enable you to take your search strategy to the next level.

9.30am: Tools & technology: ‘Tools of the Trade' - Duncan Parry, Chief Operating Officer, STEAK 

The landscape for search technology is as diverse as it has ever been, with new providers and enhancements to existing technology being announced every month.

Duncan Parry, COO of STEAK will give an overview of the landscape today, and look at some of the types of technology involved spanning tag management, analytics, campaign management, reporting and dashboards, with tips on how to choose the right tools and trends to watch.

9.50am: Conversion & acquisition - Jonathan Beeston Director, New Product Innovation, Efficient Frontier - Adobe

10.10am: Break

10.30am: Panel session - Lexica Marketing – Maxine Green – Founder | Brandon PaineHead of Media Buying Solutions, DoubleClick Search | Jasmin Ahrens, Search Manager, International Digital Acquisition, American Express, Integrated Marketing Solutions 

11.00am: Mobile Search - Tom Cull, Director, Carat

Why mobile search should be a key consideration for brands, why mobile search is different to desktop and how advertisers can maximise search engines on mobile devices to benefit their business.

11.20am: Real-time Bidding - Oscar Romero, Search Strategy Director at Starcom Media Group

Biddable media is now an integral part of media planning and buying. The rapid growth of this arena, from PPC to Ad Exchanges and Real Time Bidding, will be discussed by Oscar Romero, Search Strategy Director at SMG, as well as the potential ramifications for other media channels in the future

11.40am: Break

12.00pm: Brand - Andy Jones, Head of Search Account Management, Yahoo!

Presenting the value of search when promoting a brand as well as video focusing on Yahoo! Rich ads in search product.

12.20pm: The Future of Search: Stefan Weitz, Senior Director of Search, Microsoft

The future of search and advertising is much more than keywords and a bunch of text ads.  Indeed, search in 3 years will look nothing like we know of it today.  Come see what forms search will take on devices, across different interaction models, and in places you’ll never expect – and prepare yourself for thriving in this new world.

12.50pm: Panel session - Dave Porter, Business Director, Tug | Jonathan Beeston Director, New Product Innovation, Adobe | Neil McCarthy, ispy Marketing 

1.20pm: Q&A, Thanks & Close

1.30pm: Finish & Lunch 

Member only downloads

FileSize
Jonathan Beeston, Adobe7.03 MB
Tom Cull, Carat2.07 MB
Dominic Allon, Google8.22 MB
Stefan Weitz, Microsoft46.78 MB
Oscar Romero, Starcom Mediavest1.39 MB
Duncan Parry, Steak Digital475.66 KB
Andy Jones, Yahoo!7.39 MB