Going Programmatic: Back to Basics Workshop

Tuesday, 5 September, 2017
Registration 9am Workshop 9:30am - 12:30pm
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: £189 +VAT
IAB Non-member: £289 +VAT
Our workshops are for up to 32 attendees and are a hands-on learning experience for anyone that wants to delve deeper into digital.

This workshop draws upon the experts from the IAB’s Display Trading Council to explain and demonstrate the basics anyone working in the digital industry needs to know around quality considerations, best use of data deployment and introducing advanced techniques such as header bidding. This workshop suits those within the first year of their programmatic transition or those preparing to make the change.

CPD Category: Digital Integration

Duration: 3 hours

9:00am - 9:15am IAB intro and Ice breaker

9:15am - 10:00am An overview of the programmatic market

This session will give an overview of the key trends that are happening in the programmatic market.

10:00am – 10:45am Mobile programmatic

With mobile spend exploding, this session will explore the mobile programmatic opportunity – how it differs from desktop – and how to make it work for your business.

15 minute coffee break

11:00am - 11:45am Transparency in the programmatic supply chain

This session will look at the steps the industry is taking to tackle some of the industry challenges such ad fraud, brand safety, and viewability.

11:45am - 12:30am All you need to know about header bidding

Header bidding has been around for a while now, but what is it, how does it work, and how can help your business. This session will tell you all you need to know.


Book online now