Research Breakfast 17.01.2017

Date: 
Tuesday, 17 January, 2017
Time: 
Registration 8:45am Event 9:00am - 10:05am
Location: 
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
Cost: 
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
Come along to our first Research Breakfast of the year where IAB members will be sharing their latest industry research on an array of subjects.

If you are an IAB member and would like an opportunity to speak at this event, please email adrienne@iabuk.net to get a speaker proposal form.

Deadline for speaker proposals is Wednesday 7 December

Laurie Naspe
Quantcast
Mike Read
Verto Analytics

9am-9:05am Intro – George Hopkinson - Acting Senior Research Manager - IAB UK 


9:05am – 9:25am - Mastering Moment Marketing: Ad inflation drives moment marketing boom

Brands are being forced to rethink their marketing strategies as the battle for consumer attention has pushed up advertising prices, according to a new report from TVTY. Kugeran Kugalingam will provide evidence that digital marketing managers are turning to moment marketing and using more sophisticated techniques than before.

Kugeran Kugalingam - Director of Strategy - TVTY


9:25am - 9:45am - The Rise of the Cross-Device Consumer
 
Description: Verto Analytics' behavioural data of cross-device, digital consumers in the UK and US indicates that consumers are not only more mobile-oriented, spending more than 47% of their time online on a mobile device, but also using multiple devices simultaneously over the course of day. In this session, SVP of Europe, Mike Read, will review present a day in the life of a typical consumer and show how certain demographic groups are engaging with apps, sites, and services. This consumer-centric measurement approach reveals the  “why” behind rankings, ratings, and benchmarks and validates the time consumers spend on devices and in services. 
 
Mike Read - SVP of Europe - Verto Analytics


9:45am – 10:05am - The Road Less Travelled: New Insights into the Consumer Decision Journey

Research shared from a recently completed global research study which measured the role that brands, advertising and other touchpoints play in shaping purchase decisions. This longitudinal study followed 2257 consumers in the US, UK, Australia, France, Germany and Italy, using digital diaries during a 4-week period before a purchase. This innovative methodology allowed the capturing of in-the-moment interactions, brand touchpoints, consumer behaviour and sentiment before and after a purchase. This session will focus on the UK results and will provide a new perspective on consumer behaviour as it relates to purchasing, the various decision pathways that consumers follow in making their brand choices, and the major points of influence along the way.

Laurie Naspe - Director, Strategic Insights - Quantcast