IAB Non-member: £498 +VAT
One of the most successful digital marketing models to have emerged and matured in the last 20 years is affiliate marketing. This new conference argues it has a bigger strategic role in post-digital transformation organisations.
Digital transformation is forcing marketing, organisational and process rethinks across the board… and regardless of sector. eCommerce is now a mainstream retail strategy; audiences and media are fragmented across a digital advertising medium which is also delivering direct transactions.
The IAB’s brand new Performance Affiliate Conference has been devised to explore the role of Affiliate marketing within the wider marketing mix and a brand’s overall business strategy, whether that’s connecting directly to customers or managing marketing investment vs media cost.
Affiliate marketing is both a driver of brand sales and publisher revenues. It is a market disrupter and builder. Deal sites, cashback and VoucherCodes have all developed out of the model, changing consumer behaviour, and marketing opportunities; thousands of long-tail publishers and influencers command audience loyalty to provide advertisers with built-in sales platforms.
Join senior leaders from Trinity Mirror Group, INTU Digital, BT, PwC, neo@Ogilvy and Saltrock - founders and CEOs from businesses that have disrupted the media space creating new and engaged audiences. We’ll also hear from Quidco, Secret Escapes, Squawka, Endource, vouchercodes.co.uk to explore the performance affiliate model and hear their views on why modern marketers have to rethink the blend between brand and direct sales.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” — Charles Darwin (1809-1882)
10:45am - 11:10am Introduction and Housekeeping
Clare O'Brien, Head of Industry Programmes, IAB UK
11:10am - 11:30am The Future of Partnerships – 10 Predictions for how the world of affiliates could develop in the short to mid-term
Mary Keane-Dawson, Managing Director, neo@ogilvy
Mary will explore what she sees as being the future for cashback, e-commerce in ad sales, the long tail, and the last click wins, as she looks into her crystal ball to present an alternative vision for the future of the sector.
11:30am - 11:50am Media on the move
Nick George, Managing Partner for TMT, PwC UK
Perspectives on the evolving media landscape, the rise of connected content to reach customers wherever they may be, and re-establishing a fair value exchange with consumers.
11:50 - 12:10pm The heart of the business
Steve Wilson, Digital Director, BT
Digital marketing channels play a critical role in BT’s customer acquisition strategy and the Affiliate model is one of the company’s most important, given its ability to deliver brand messaging and high volume conversions. Digital Director Steve Wilson shares his experience of working with one of the UK’s largest advertisers and supporting the organisation’s expertise in all digital marketing channels – from the top down.
12:40pm - 1:00pm Power to the People – Advertising through Audiences
Ido Padani, Chief Commercial Officer of Maple Syrup Media
Performance marketing provides publishers with the mechanic to create compelling customer propositions that drive valuable sales for retailers. Whilst this is no longer a channel CMO’s can ignore, the rules of engagement across this Publisher landscape need to be understood, because unlike traditional media channels, here, the People have the Power.
1:00pm - 1:30pm Affiliate is a Board Issue - Fireside chat
Leading brands including Lloyds Bank and Tesco will discuss their strategies for integrating performance affiliate.
- Simon Rogers Head of Performance Marketing at Tesco
- Russell O'Sullivan, Snr Digital Performance Marketing Manager, Lloyds
- Chaired by Helen Southgate, UK Managing Director, affilinet
2:30pm - 2:50pm In conversation with
Richie Jones, Marketing Director of Lifestyle Retailer Saltrock will be in conversation with Troy Collins, Co-Founder of Secret Escapes and CEO of Endource, talking about his extensive experience within the Performance Affiliate sector. They will discuss how Performance as a channel simply cannot be ignored as part of any brands modern channel mix, how brands can truly capitalise on this maturing channel and their thoughts on the future.
2:50pm - 3:10pm The Retailer’s Dilemma
Claire Davenport, Managing Director, VoucherCodes.co.uk, part of RetailMeNot
Innovating for survival in an evolving landscape and how the retail industry can draw lessons from disruption in other sectors.
3:10pm - 3:40pm New revenue streams, new relationships
Under pressure to develop new revenue streams, traditional publishers are discovering that the affiliate model is delivering more than financial income. How does a commercial model built on pure digital work in the mixed platform environment of traditional publishing? Commercial, product and audience insight from:
- Russell Carter, Head of Content Commercialisation, Trinity Mirror
- Jo Holdaway, Chief Data Officer, ESI Media
- Chaired by Adrian Barrick Global brand director, Campaign, and Audience & content director, Brand Republic Group at Haymarket Business Media
4:10pm - 4:30pm Disrupting physical and digital in retail
Karen Harris, Managing Director, intuDigital
Retail is changing. It’s multi-channel, it’s experiential, it’s trackable… and yes, it is about audiences. Karen Harris leads the innovation incubator and digital arm of the UK’s number one shopping centre network (including intu Trafford Centre, intu Metrocentre and intu Lakeside). Karen will explore how the technology of the affiliate model is an embedded marketing component for 500 intu retail tenants in every sector from fashion, travel, retail, auto and finance and how it plays a transformational role in the retail experience.
4:30pm - 5:00pm Future stories
Three founders of businesses that played a pivotal role in the establishment of the UK as the global leader in the Performance Affiliate model, discuss why it has become such a mainstay of the digital marketing economy and share their views of the future of the industry.
- Leo Harrison, CEO of Squawka
- Duncan Jennings Founder of Vouchercodes.co.uk & Co-Founder of Hoop
- Sri Sharma, Entrepreneur, Founder of Net Media Planet and Co-Founder of Increasingly
- Chaired by Matt Wood, Director of PerformanceIN
End and networking drinks!