IAB Non-member: £120 +VAT
At the IAB’s Online to Offline seminar speakers will showcase the latest developments in Online to Offline, demonstrating the opportunities and challenges as customers move between the online and physical shopping environment.
Agenda to include:
Revealing secret offline sales driven by online marketing with a people-based approach
Toby Benjamin, Vice President, Platform Partnerships at Viant Inc.
In this presentation Toby will explain how marketers are turning to a people-based approach to measure the offline impact of their online ads, to get a true sense of a campaign’s ROI.
How location data is bridging the gap between the digital and physical world
Are we ever truly offline? Mobile devices have become an extension of ourselves, staying with us throughout our day as we continually move online and offline - our mobile see’s it all.
Blis will be discussing the consumer demand for a more fluid offline to online experience, exploring the triggers that inspire consumers to respond to advertising with a real world behaviour.
This session will highlight the use of location data as the cause, effect and measurement of consumer behaviour.