Online to Offline

Tuesday, 27 June, 2017
2pm - 5pm - Timings to be confirmed
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
2017 will see retailers investing in technology and ongoing trends that will shrink the gap between e-commerce and physical retail, as well as analysing online and offline data together, to give them a more comprehensive picture of their customer journey.

At the IAB’s Online to Offline seminar speakers will showcase the latest developments in Online to Offline, demonstrating the opportunities and challenges as customers move between the online and physical shopping environment.

Agenda to include:

Revealing secret offline sales driven by online marketing with a people-based approach

Toby Benjamin, Vice President, Platform Partnerships at Viant Inc

In this presentation Toby will explain how marketers are turning to a people-based approach to measure the offline impact of their online ads, to get a true sense of a campaign’s ROI.




How location data is bridging the gap between the digital and physical world

Alex Wright, Commercial Insights, Blis Media & Jessica Tag, Group Head, Blis Media


Are we ever truly offline? Mobile devices have become an extension of ourselves, staying with us throughout our day as we continually move online and offline - our mobile see’s it all.
Blis will be discussing the consumer demand for a more fluid offline to online experience, exploring the triggers that inspire consumers to respond to advertising with a real world behaviour. 

This session will highlight the use of location data as the cause, effect and measurement of consumer behaviour.



Book online now