IAB Non-member: £120 +VAT
A marketer’s list of resolutions at the start of the year can be daunting, but not if you come along to the IAB’s New Year, New You seminar. We’re gathering the best of the best 2014 must-dos across the hottest digital trends—mobile, social, video and so much more. See how your marketing resolutions stack up against what others are doing across digital.
3.15pm Welcome & Introduction
3.20pm: Google - "Be First to the Future"
Google will look at technological acceleration and how it has transformed our world and consumer behaviour. The fast pace of change brings with it numerous challenges for businesses but also a plethora of game-changing opportunities. The businesses who will succeed in this new accelerated world will do so by challenging themselves to innovate and grow, making better decisions and winning moments that matter.
Matt Bush, Head of Performance Agency Business
3.40pm: IgnitionOne - Moving beyond the buzz word
Digital media has always been buzz word heavy. But the latest buzz word, marketing automation, has got us wondering what it really means? Given how far our industry has come in video and mobile, is an email when a new customer makes a purchase really all that marketing automation has to offer?
IgnitionOne looks at how brands are redefining marketing automation and using technology combined with their first party data to develop multi-channel marketing campaigns for their individual customers in less than the click of a button.
Simon Haynes, UK Managing Director, IgnitionOne
4.00pm: Rakuten Marketing – Performance Marketing: How to Keep Innovating
2014 will see many marketers being tasked with achieving significant growth in online sales, with only modest budget increases. As a result, growth in guaranteed margin CPA channels such as affiliate marketing is vital to meeting the goals set. Providing a suite of performance marketing solutions, Rakuten Marketing will discuss what new strategies, innovations and opportunities their clients are looking to take advantage of in the coming year.
Microsoft Trends expose the maturation in our relationship with technology. They have identified eight trends that will further grow in 2014 and which tell a story of changing relationships towards devices, platforms, apps and brands where consumers are increasingly knowledgeable about the capabilities and possibilities that technology has to make lives better. The maturation of tech and these new emerging behaviours present new challenges for brands and advertisers. How to engage, enable, involve, reciprocate, comfort, support and reward are the questions a more human relationship with technology presents.
Tim Lumb, Research Manager UK at Microsoft Advertising
4.50pm: Visual DNA - We need to talk about emotions – confirmed
Everyone knows that consumers are moving to the internet in droves. But most brand spend is still offline, whilst online is viewed as the domain of performance. In 2014 this will change and one way in which this will happen is by utilising emotive data which allows brands to understand consumers online in the same way as they do offline.
Edward Weatherall, Client Director, VisualDNA
5.10pm: Millennial Media - Making mobile the catalyst for creativity in 2014
Creativity is front of mind for marketers, and now so too is mobile, but not always together. This presentation will look at why marketers must resolve to put mobile at the start of the creative process for 2014, with practical examples of who’s got it right and how it can support wider campaign goals and objectives.
Zac Pinkham, Interim Managing Director, EMEA
5.30pm: Close & Thanks