We’re a culture on the move and the web goes with us. Now, the majority of Britons will access the Internet via portable devices— mobiles, smart phones, and tablets. This year may be the first time that more time is spent online via mobile devices than through PCs. However, the ubiquity of the Internet doesn’t mean that marketers can take a one-size-fits-all approach.
While the proliferation of devices and platforms poses a challenge in terms of complexity and focus, there’s never been a better opportunity to integrate your marketing and create meaningful relationships with consumers, prospects and customers.
Join us on May 16th as we explore how to meet the needs of today’s mobile majority. Book before March 1st to receive the early bird discount of 10% off!
Over 600 participants joined us in 2012. Make sure you’re a part of this essential event.
IAB members can still access the presentations from 2012. Log in to take a look.
Presentations from Mobile Engage 2012: