Make tablets your canvas

This event is fully booked
Tuesday, 3 September, 2013
9am Registration & Breakfast / 9.30 -12:05pm Event
IAB Offices, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE


With tablet adoption on the rise, it’s important to stay ahead of the curve in terms of consumer expectations. At this mobile seminar, you’ll get inspiration for being creative in this channel while also learning how to ensure that your advertising message comes across. 


9:30 – 9:35 Intro - IAB

9:35 – 9:55 MediaSense Research - Kristine McFeat, Yahoo!

09:55 – 10:15  Tablet - The Next Generation - Lee Fels, The Guardian

10:15 – 10:35 Getting your creative seen 

Tablets have advanced the way we interact with brands online. However, there are still challenges to brands advertising across these new devises. How do you get your creative seen when placements are limited, brands have not fully optimised their sites and users have developed banner blindness? This session will look at best practice strategies for getting your creative seen and engaged with cross platform.  

Simon Gamble – Head of International Sales, Vibrant Media

Mark Whistler – Global Product Marketing Director, Vibrant Media

BREAK 10:35 – 10:45

10:45 – 11:05 Creativity on tablets - Ilicco Elia, Head of Mobile at LBi

11:05 – 11:25 Responsive Design - Adnan Lalani, Designer, Movement

11:25 – 12:05 Creative Showcase – featuring Celtra, WSM, The Weather Company International and Microsoft

• Harry Robinson, Director of Agency Sales, at Celtra Europe

• Mark Stephens, Digital Director - WSM Communications

• Lindsay Wiles, Strategic Sales Director, The Weather Company International Inc

• Arthur Tindsley, Creative Technologist at Microsoft