Leadership Summit

Tuesday, 2 May, 2017 to Thursday, 4 May, 2017
1.30pm Tuesday - 12.00pm Thursday
Sopwell House, St. Albans, AL1 2HQ
We're running our highly successful Leadership Summit again in 2017 from Tuesday 2 May to Thursday 4 May at Sopwell House, St. Albans. Stay tuned for more speakers and other information.

Our annual Leadership Summit is in its second year, a three-day must attend event for key players to discuss the challenging and strategic topics the digital industry currently faces.

Join us for this exclusive event for 180 of the most senior decision makers from media owners, agencies and brands. The event combines town hall style discussions and inspirational speakers in a neutral environment to work together for the good, and the future, of the digital advertising industry.

Take a look at the packages below, and register your interest. Each company is entitled to book a maximum of two places to ensure a broad industry spread.

Amanda Morrissey
Publicis Media
Ben Bilboul
Chad Warner
McCann London
David Pemsel
Guardian News and Media
Henry Rowe
Hugh Pile
Jennie Price
Sport England
Jenny Biggam
Jimmy Wales
Fandom and Wikipedia
Josh Krichefski
MediaCom UK
Joy Bhattacharya
Accenture Interactive
Mok O’Keeffe
The Innovation Beehive
Nick Manning
Pete Cory
Google UK

Tuesday 2 May

1.30pm Arrival and lunch

2.30pm Welcome from the IAB

2.40pm Industry overview

Henry Rowe, Managing Director, Theorem

3.00pm Ads work best when they are made for platform... now prove it

  • Pete Cory, Agency Director, Google
  • Candice Juniper, Head of Social and Emerging Platforms, AMV

3.20pm Today is the most creative day in the world

Chad Warner, Integrated Creative Director, McCann London

3.40pm Break

4.10pm Topic to be confirmed


4.35pm Townhalls

5.30pm The power of the fan: How to win the new core consumer 

Jimmy Wales, Co-founder, Fandom powered by Wikia; Founder, Wikipedia

6.00pm Thanks and POA for the evening

7.00pm Welcome from evening sponsor

7.10pm Dinner (BBQ weather permitting)

Wednesday 3 May

9.00am IAB intro

9.10am Topic to be confirmed


9.30am What do advertisers really think about online advertising and how it can deliver its promises?

Nick Manning, Chief Strategy Officer, Ebiquity

9.50am Can agencies steer their clients into the digital future? 

  • Dominic Mills, Journalist, MediaTel columnist and former Campaign Editor
  • Jenny Biggam, Co-founder, the7stars
  • Josh Krichefski, CEO, UK, MediaCom
  • Amanda Morrissey, UK CEO, Publicis Media

10.20am New frontiers and structures in marketing and advertising

  • Joy Bhattacharya, Managing Director, Accenture Interactive Lead, UKI
  • Ben Bilou, Group CEO, Karmarama

10.40am Topic to be confirmed

TBC, Verve

11.00am Break

11.30am Townhalls

12.25pm Lunch

1.30pm What’s changed in a year?

David Pemsel, CEO, The Guardian Media Group

1.50pm Why digital means we all have to be curators

Michael Bhaskar, Author

2.10pm Implications of Brexit for digital advertising

Alison Griffiths

2.30pm Fireside chat: The European Data Privacy Environment - What Does It Mean For UK Digital Advertising?

  • Elizabeth Denham, UK Information Commissioner, ICO
  • Richard Eyre, Chairman, IAB UK

3.00pm Break

3.30pm Townhalls

4.40pm This Girl Can: Its success is no secret, it’s insight

Jennie Price, Chief Executive, Sport England

5.00pm The Must Bees of Innovation Culture

Mok O’Keeffe, Founder, The Innovation Beehive

5.20pm Topic to be confirmed

Vicky Pryce, Economist, Author, Commentator

5.40pm Thanks and POA for the evening

5.45pm FREE TIME

6.30pm CEO drinks at the mews

7.00pm Guest drinks

8.00pm Sit down for dinner

8.10pm Welcome

8.20pm Dinner

10.30pm After drinks

Thursday 4 May

9.30am Leading for Innovation Workshop

This workshop will explore what Leading for Innovation means in our industry. Following on from his speech on 'The Must Bees of Innovation Culture', MOK will share what leaders such as Elon Musk and Richard Branson do to encourage, enforce, enable and make innovation inevitable. We will then hear from a panel of industry leaders who will discuss how they create a culture of innovation in their businesses before we have an opportunity to hear from our members of best practices they have observed or implemented.

11.30am Packed lunches and departure

Exclusive packages

  • Platinum

    Choose a Platinum package for a Mews room/apartment, as well as guaranteed entry into the Town Hall meeting of your choice, invite to CEO's drink reception and much more

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  • Gold

    Choose a Gold package for a Suite room for Wednesday and Thursday night, as well as a bottle of wine on arrival and all food and beverages included

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  • Silver

    Choose a Silver package for a Deluxe room for Wednesday and Thursday night, as well as all food and beverages throughout your stay

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  • Day ticket

    Choose a Day ticket for access to the whole conference and dinner on Wednesday and Thursday nights

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  • Afternoon tea
  • Gardens