IAB / PwC Digital Adspend Study Full Year 2016

Wednesday, 12 April, 2017
Registration: 9:00am Event: 9:30am - 10:30am
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
Advertiser: FREE
This wave of Adspend will report the total size and growth of the UK digital advertising market in 2016.

In 2015, the UK digital market was worth £8.6bn and had grown 16.4% YoY. Join the IAB to be one of the first to know how the market has changed and understand some of the trends that are influencing it.

The presentation will include data splits for mobile, programmatically traded digital (through media owner sales techniques) and online performance marketing. The study also splits out market changes for different types and formats of digital advertising.