IAB Non-member: £399 +VAT
As more consumers spend time online via mobile platforms and social networks, savvy marketers are engaging in Real-Time Advertising (RTA) more than ever before. In fact, brands that apply techniques like rigorous optimisation and sophisticated retargettting are seeing results in display that are on par with search.
However, with the large amounts of data unleashed by RTA, the complexities inherent to highly sophisticated programmatic buying, and some controversial calls like last click attribution, even marketers experienced with RTA have a lot to sort out.
Want to find out how your brand can get with the programme?
Join the IAB along with leading brands, agencies, networks and publishers including Waitrose, Google, Facebook and Moneysupermarket as we share top RTA techniques and technology at the Business Design Centre.
Sponsors like quantcast, Turn, and 24/7 will share their data-driven industry insights.
1.05pm: quantcast: Cutting through the noise
Over two years ago AdAge wrote an article "The Pants That Stalked Me on the Web", it was an interesting time as the industry was just figuring out about retargeting. Have things changed since then? The jury is still out, some advertisers have all tested within this space and are now making conscious decisions about their media budget rather than going with a vendor that has raised the most money. In this presentation Quantcast will be evaluating where the industry stands and how (even though it is hard) we can all cut through the noise if we ask the right questions.
Jag Duggal, VP, Product Management
1.30pm: Improving the Advertising Experience, not just the Buying Process
The Waitrose.com site re-launch, two years ago, signalled a shift for the company to a multi-channel marketing focus, encompassing significant increases in online advertising. Peter Burns, Waitrose and Martin Kelly, Infectious Media, explain how they collaborated to put real time advertising at the heart of their online advertising strategy
Martin Kelly, CEO and Co-founder, Infectious Media
Peter Burns, Manager, Online Marketing, Waitrose
1.50pm: “Programmatic Trading: successes, myths and what’s next?”
Pierre Naggar, EU Managing Director, Turn
2.35pm: Video RTB and the rise of programmatic branding.
Since the advent of Real Time Bidding (RTB), many have seen programmatic advertising as a technique for direct-response, performance based advertisers. However, with greater access to premium inventory and brand led advertising formats such as online video, real time advertising is moving up the purchase funnel and attracting brand spend. In this session, we look at the rise in programmatic branding and the role online video is playing in driving brand adoption.
Andrew Moore, MD Europe SpotXchange Limited
2.55pm: Publishers: How to make more money through real time
Real Media Group, a business unit of24/7 Media, will be exploring the alternative ways to make more money – As technology is key to managing the inherent complexities of RTA, publishers need to find the right technology tools coupled with comprehensive support to be able to monetise up to 100% of their inventory. There is a need for publishers to leverage RTB wisely so that it does not cannibalise direct sales, all the while keeping in mind the interests of the advertiser or agency
Nicolle Pangis, President, Real Media Group
3.15pm: Planning and Testing in RTB
Today there are a plethora of different options in the RTB world. What is the best practice for integrating providers and data into the plan in a complimentary fashion.
Robert Webster, Data and Technology Director, Mediacom
3.35pm: The Publisher Perspective
Associated media's AnyMedia team operates across the group at the point of most knowledge producing highly dynamic and relevant business intelligence. This intelligence to date has been applied to performance based ad campaigns typically allowing clients to outperform their competition. It is now operating within a media buying role: Marketmaker, leveraging this rich and continuous insight. And it is about to be applied to the trading desk space. The success of the team has relied on human analytics and technology; and the breadth, depth and diversity of big data.
Andy Mitchell, Managing Director, ANyMedia, Associated Media
4.15pm: The Facebook Exchange Opportunity
Ed Couchman, Head of Sales, UK, Facebook
4.35pm: The Advertiser Perspective
Darren will be talking about Moneysupermarket's view of Real Time Advertising from an Advertiser and Publisher point of view, as well as touching on their RTA strategy, how they've implemented it effectively, what’s worked and what hasn’t.
Darren Bently, Head of Performance Media, Moneysupermarket
4.55pm: Room 101
- Most frustrating RTA myth
- Common misconceptions
Erich Wasserman, Co-Founder & GM of EMEA & APAC, MediaMath will be hosting Room 101
Hugh Munro, Director, European Sales, TubeMogul
Peter Bell, CTO, Microsoft
Tim Webster, Founder & COO, The Exchange Lab
Steve Hobbs, UK MD, AMNET
5.25pm: Close & Thanks