Digital Marketing Essentials September

Tuesday, 12 September, 2017 to Tuesday, 19 September, 2017
Registration: 9am Course: 9:30am - 5:30pm
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: £750 +VAT
IAB Non-member: £875 +VAT
Advertiser: £750 +VAT
The IAB Digital Marketing Essentials Course is a two-day course and the only one you need to understand all the basics about digital!

Day 1: Tuesday 12 September

Day 2: Tuesday 19 September

Who Should Attend?

Whether you’re from an in-house, agency or publisher environment, this course is great for anyone who’s new to digital or who’s looking to get more comfortable with digital channels.

What Should You Expect?

  • To understand how digital media’s immersive, interactive and “always on” nature has yielded radically different opportunities for today’s marketers and consumers
  • To gain insight into how to formulate an effective digital strategy
  • To grow confidence in search, display, social and mobile channels through practical exercises and examples
  • To learn about resources, tools and applications that enable better digital understanding, knowledge & collaboration

What Specific Areas Will Be Covered?

  • You’ll be very immersed in the essentials over two days so that you have the building blocks you need to be successful in your career. Here are a few of the areas you’ll get more familiar with:
  • Content – Explore how to create a creative, engaging content strategy that makes the most of creation and curation across channels
  • Mobile – Find out the basics in terms of responsive design, mobile experiences, location-based marketing and apps
  • Social – Gain a solid understanding of the key social platforms and how to craft an effective social strategy that leverages the channel
  • Search – Learn how to choose keywords and optimise campaigns for both paid search and organic search marketing
  • Display – Get insights into how display ads work across a variety of publishers to drive awareness, clicks and sales
  • Measurement & optimisation – Learn how to monitor metrics that matter and use data to drive decision-making
  • Relationship marketing – Discover how current contacts and customers can strengthen your bottom line through effective email campaigns and customer relationship management techniques
  • Integration - See how digital works together and with other channels like TV, outdoor and more
Book online now