IAB Non-member: £149 +VAT
Be among the first to hear the full-year 2013 ad spend figures when we reveal the findings of our industry benchmark research, the IAB/PwC Digital Adspend Study.
You’ll also get practical tips and creative inspiration to ramp up your digital campaigns. We’ll explore the latest consumer trends and hottest campaigns across tablets, social, video and more.
In addition to insightful talks about all the great things happening in digital advertising, IAB specialists will be on hand to answer your tough questions and give guidance.
View the agenda below. For more information on the speakers for the day, click here.
11.15am: Defining The Future of Digital Advertising
Guy Phillipson, CEO, IAB
Nick Stringer, Director Regulatory Affairs, IAB
Hannah Bewley, Senior Research Manager, IAB
1.15pm: Introduction, IAB
Richard Eyre, Chairman IAB
1.20pm: IAB / PwC Full Year Adspend study 2013
Tim Elkington, Director of Research & Strategy IAB & Sam Tomlinson, Director PwC Assurance
The IAB / PwC Adspend study will show the value of digital advertising spend in the UK for 2013. The results highlight the size of the display, search and classified markets across online, mobile and tablet platforms. The research also shows which industry sectors spend the most on digital display advertising and analyse trend data which identifies the fastest growth areas within digital advertising. For more information about the research please see http://www.iabuk.net/research/digital-adspend
1.50pm: Google -Targeting Beyond These Shores
Andy Barke, Head of Northern Agencies, Google UK
Search in the UK is getting tougher and tougher as the expertise and knowledge levels rise throughout the marketplace. It is now often seen as another line in a marketeers plan, but should this be the case and what are the opportunities for clients to grow their businesses?
The world has become a smaller place with easy travel and the same can be said of retail with the rise of the internet and the quickly converging online audience through multiple devices. With 2bn people now having access to the web why are businesses satisfied with with targeting one country? This session will explore the opportunity and challenges of internationalisation and the tools available from Google to take advantage and maximise the potential for your business.
2.10pm: Quantcast - More Technology, More Problems?
Amit Kotecha, Head of Marketing, EMEA, Quantcast
Every new technology creates almost as many problems as it solves” (Kevin Kelly, Founder of Wired Magazine) For most people that statement would suggest that tech is taking as many steps forward as it is back, because if you are creating as many problems as you solve then it’s a 50/50 wash right? The truth is that new technology brings new possibilities that did not exist before. Just as search did in the 00's, the technology developed today is creating solutions that are changing the entire adverting landscape. For advertisers, this change has revealed some difficult challenges which are very quickly turning into massive opportunity. In this presentation Amit Kotecha will navigate through the ad tech industry highlighting how Real Time Advertising is creating challenges and opportunities that are now available to us through the use of Big Data.
3.00pm: IgnitionOne - Get Ready To Integrate: real life challenges integrating digital marketing challenges
Nancy Furber, Digital Marketing Specialist, UNICEF UK & Stewart Holt, Business Director, IgnitionOne
With modern consumers accessing content from more online sources than ever before, the need to integrate digital media channels is becoming more essential than ever, but what are the realities of integration?
Nancy Furber, Digital Marketing Specialist, UNICEF UK and Stewart Holt, Business Director IgnitionOne, talk about some of the very real challenges that they faced implementing an integrated online marketing campaign using their 1st party data at the end of 2013 and what brands can do to meet the challenges of integrated online marketing.
3.20pm: Mobile - Admaxim
Andy Garner - Head of Regional Sales, AdMaxim
There are many myths surrounding mobile advertising, but in a sector where technology is accelerating faster than ever before and consumer behaviour is rapidly shifting, AdMaxim aim to bust those myths and demonstrate 5 ways in which mobile has matured and can give marketeers, brands and businesses access to marketing nirvana.
3.40pm: Native Advertising - DigitasLBi
Simon Gill, Executive Creative Director
DigitasLBi explains how marketers can craft an effective strategy to leverage the power of native advertising.
4.30pm: 20 Data Driven Performance Insights - Affiliate Window
Kevin Edwards, Strategy Director at Affiliate Window
The performance channel is a diverse and complex ecosystem stretching across many sectors. Attempting to do justice in a short space of time to such breadth of digital coverage and reach, this presentation will focus on 20 client, sector and industry insights that crystallise the power of the channel.
Expect a rapid whistle stop tour of acquisition based marketing from mobile conversion rates to customer quality data and much more in between.
4.50pm: TV & Performance - Twitter
Don O’Leary, Head of Sales, Manchester
As second screening becomes more ubiquitous, Twitter is becoming the social conversation layer of TV. Brands are getting more opportunities to engage with their audience in creative and targeted ways.
In this session, Don O’Leary, Head of Sales for Twitter Manchester will identify how brands are able to address multiple parts of the conversion funnel from brand awareness to direct response.
5.10pm: Social Video – Unruly Media
Oliver Smith, Commercial Director for EMEA, Unruly Media
There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end. Yet marketers are still learning how to maximize the impact of social. This is where social video - videos designed to be spread and shared on social media - can be the catalyst. Join Unruly Commercial Director for EMEA, Oliver Smith, for this interactive session.