The pace of programmatic innovation shows no signs of slowing down and new areas benefiting from increased automation are being unlocked constantly.
Last year mobile reached a tipping point. More money was spent on mobile display advertising than on desktop. This is a huge shift, and a trend that isn’t going to slow down as more and more advertisers take mobile seriously and more and more consumers become mobile only.
Digital has changed how advertising reaches audiences, how advertising works and the nature of advertising itself. Content and native ad formats are at the core of this dynamic, both responding to, and driving, the shifts that are defining new audience and advertiser relationships, publishing /...
Save the date for our annual Search Conference!
Hear from the movers and shakers in the social media industry, showing delegates how to use social media to wow your audiences and connect with consumers.
Digital is the newest frontier in the world of marketing, and yet is already the most important media channel for the average UK advertiser.
You’ll hear from industry experts talking about the tools available to reach and wow your audiences, as well the things to look out for to future proof your video strategy.