Back to Basics Programmatic

This event is fully booked
Wednesday, 26 April, 2017
8:30am REGISTRATION / 9am - 11.30pm EVENT
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE
Agency member: FREE
Welcome to our next seminar in our Back to Basic's series.

This seminar will focus on Programmatic. We will explain what all the programmatic acronyms stand for and demystify jargon.  Our speakers will examine quality control challenges, quantity vs quality, and how programmatic differs by device or environment, as well advice on selecting partners, in-house specialists vs outsourcing and who can use your data. 

By going back to basics delegates will leave this seminar with a clearer understanding of the programmatic landscape.

If you are interested in this event why not check out our Back to Basics Attribution seminar.

Andy Morley
Ben Thomas
Erika Foster
Jess Maurer
Joy Dean
Mark Giblin
Nina Harvey
Roy Beeharry
Index Exchange
Ryan Canty
Victoria Chappell
Integral Ad Science

Agenda to include:

9am - 9:15am Introduction and Housekeeping

9:15am - 9:30am An introduction to the types of data and how they can be used in digital media.

Ryan Canty, Media Director, Adslot

A back-to-basics look at the different types of data, how they are used in digital media and the benefits of automation.

9:30am - 9:45am How media quality works in programmatic

Victoria Chappell, Director of Marketing, EMEA, Integral Ad Science

Join us for a session to increase knowledge in media quality - what it is, how it works in programmatic and what it means for the digital advertising industry.

9:45am - 10:00am Programmatic Creative Strategy & Kick Off

Jessica Maurer, Sales Director, Flashtalking 

Erika Foster, Programmatic Director, Blue449

An industry concern is that creativity is lost as a result of programmatic creative – Jess will explain how creativity is not going anywhere and that when programmatic and creativity are combined their full benefits are amplified to deliver insightful data-driven storytelling. She will run through a six steps strategy to setting up a successful programmatic creative campaign and will include examples of what these campaigns should look like.

10:00am - 10:15am Mobile programmatic: Attracting the right audience at scale  

Ben Thomas, Key Account Manager, Widespace

Christopher Mason, International Sales Lead, Widespace

2016 was pipped as the year of programmatic advertising and this new approach to reaching customers has already had a profound effect on shaping the digital and mobile advertising industry. Due to the huge rise in available data available on audience behaviour,  programmatic buyers can now be extremely precise in finding the relevant audience for their brand or product. In addition to data being very powerful and real time, we can also use probabilistic methodologies to find relevant target audience twins and extend campaign reach up to 8X. Hence advertisers create scale, and reach the right audience  at the right time, in the right place.  


10:30am - 10:45am 

The fundamentals of programmatic video

Andrew Morley, UK MD,  Tremor Video 
Join Tremor Video as we guide you through the fundamentals of programmatic video, from the nuances of video vs display to tips on how to get the best out of your programmatic partnerships and the ever-evolving video landscape.

10:45am - 11:00am Navigating the supply ecosystem

Hannah Pennington, Marketer Lead, DoubleClick Ad Exchange, Google

This session will give an overview of media procurement in the programmatic world, and equip attendees with the basics of the supply ecosystem, so that they can evaluate and make decisions on their programmatic suppliers. 

11:00 - 11:30 Explaining Header Bidding - Panel

    • Chaired by Dee Frew, AdTech Manager, IAB UK
  • Nina Harvey, Director of Business Development, Rubicon
  • Mark Giblin, Associate Director, Advertising Solutions, Pubmatic
  • Michael Mullaney, Director, Audience and Programmatic at Yahoo 


Member only downloads

Adslot.pdf1.72 MB
Flashtalking.pdf3.19 MB
Integral Ad Science.pdf12.89 MB
Tremor Video.pdf7.25 MB