Viewability

The IAB believes in maximising ad viewability. Working across the industry with accredited technology partners to develop cross-platform standards, our goal is to achieve effective viewability, engagement and attention for advertisers' online campaigns.

 

Current viewability status - information correct as of April 2017

 

Quick Q&A on Viewability - published April 2017

     

IAB Believes...in maximising ad viewability - published June 2016

     
 

IAB Europe - Viewable Impressions whitepaper - published February 2015

 

             

IAB lifts advisory against trading on viewable impressions for display advertising - published April 2014

 

     

Viewable Impressions FAQs - published April 2014

     

Viewable Ad Impressions Measurement guidelines - published April 2014

     

Viewable Impressions update - published March 2014

     

Viewable Impressions - Advisory Notice - published January 2014