Online display advertising represents a range of adverts that sit on the pages of websites, enabling you to reach the + 40 million people using the internet each month. In the UK, brands spent over £1,862 million on online display adverts in 2013.
Brands use online display for three main purposes: to deliver brand messages; to immerse consumers with interactive experiences; and to generate a direct response from consumers. All of this can uniquely be achieved within the same online advert.
Recently, a large number of new online advert formats have been coming to market specifically for branding campaigns. They’re innovative, larger and offer an exciting array of new options for brands.
Online ad networks – companies that connect multiple publishers – have been around for years, to help brands achieve reach with their campaign. New ways of buying display are also emerging, with real time bidding exchanges coming to market.