Ad fraud

The IAB believes in tackling ad fraud head on. We are committed to ensuring that the significant investment brands make in digital advertising is effective and reaches the right audience. Working with our industry partners, we will issue practical advice, and accredit technology solutions to stamp out fraud in the supply chain.


 Quick Q&A on Ad Fraud - published April 2017


The IAB Believes in tackling ad fraud head on - published July 2016



JICWEBS Guidelines to tackle online ad fraud - published June 2015