iCrossing, the Hearst-owned digital marketing agency, has appointed Guy Phillipson as its UK Chairman. Phillipson joins the agency on 1 February 2017 after leading the Internet Advertising Bureau (IAB UK) for the past 12 years.
“Digital advertising driven by data is the number one funding model for the internet. The vast majority of digital services that we all enjoy on a daily basis, from small start-ups to established players, rely on advertising.
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
The Internet Advertising Bureau (IAB) UK and ISBA, the Voice of British Advertisers have released the Big Mobile Handbook for Buyers.
Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Driven by mobile, digital advertising continues to prove its worth to advertisers who increased spend 16.4%¹ in the first half of 2016 to £4.78 billion – the highest first half growth rate for two years.
Coalition for better ads will use research, advocacy to develop and implement new standards
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.