17.3% rise is highest annual growth rate for 9 years.
The IPA has teamed up with the Internet Advertising Bureau (IAB) to produce new industry training that will help clients and agencies to evaluate the effectiveness of their digital activity.
Initial Better Ads Standards released for desktop and mobile web in North America and Europe.
The IAB firmly believes in keeping brands safe when advertising online.
Advertiser safety is a core element of the advertiser/media owner relationship and no one in the industry wants ads to end up on inappropriate content.
The IAB UK has appointed James Chandler in the newly created role of Chief Marketing Officer and sets structure for new vision.
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
A ground-breaking police operation that disrupts illegal websites providing access to films, TV, books, music and games has seen major success.
•More widespread consumer understanding of the ‘value exchange’ that ads fund free content
•Confusion on what is and isn’t an ad blocker means actual levels may be lower
The Internet Advertising Bureau UK is taking a more data-led focus with its annual RTA meeting with this year’s event headlined as its first ever ‘Data and Innovation’ conference and featuring speakers from JCDecaux, Spotify and Yahoo.
Jon Mew, CEO, IAB UK responds to reports of the involvement of digital advertising in fake news.