The Internet Advertising Bureau unites leading publishers, tech companies, agencies and brands to define the future of digital advertising.

While our councils and working groups bring together subject matter experts across a variety of digital fields, the IAB Board is our main advisory group, representing the leading companies in digital in Great Britain and beyond. Our board helps guide our strategic focus and collaborates on key industry and IAB initiatives. 

We also have a Mobile Steering Group - you can see more about this here

Below are the IAB Board member companies, listed in alphabetical order.

Amazon AOL AppNexus Bauer Media


GMG Microsoft News UK
Telegraph Trinity Mirror Solutions
Tripadvisor Twitter Vevo

Amazon Media Group

Amazon Media Group helps advertisers reach consumers on Amazon sites across the web, on mobile and Kindle. Amazon Media Group works to extend its “start with the customer and work backwards” philosophy to its partnerships with advertising customers. With tools that allow advertisers to reach the right audiences with the right messages across Amazon properties, Amazon Media Group’s innovative ad environments offer seamless integration into the customer experience

One of the founding members of the IAB UK, AOL is committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands like Huffington Post UK and TechCrunch, AOL creates original content that engages audiences on a local and global scale. AOL helps marketers connect with these audiences through effective, innovative digital advertising solutions.


AppNexus is today's most powerful, open and customisable advertising technology platform. AppNexus is setting the standard for excellence in ad technology and helping the largest and most innovative companies in online advertising build their businesses. Every day, hundreds of companies around the globe buy and sell billions of online ads using AppNexus' real-time ad serving technology, advanced yield management controls, optimisation algorithms and patented brand and safety monitoring The AppNexus team includes the ad exchange pioneers from Right Media and DoubleClick, as well as hundreds of the brightest minds in advertising and technology.

Bauer Media

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. It spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours.


DMGT, short for Daily Mail and General Trust, has media roots going back to 1896, when the Daily Mail was first published as a print newspaper. Now, DMGT is an international organisation encompassing a diverse range of high quality, entrepreneurial, media and information assets. With popular properties like The Daily Mail, Metro, Wowcher and Zoopla, DMGT aims to provide the highest quality content and services to meet consumer demand for information 24 hours a day, 365 days a year.

ESI Media

ESI Media is an innovative multichannel media business, with a cross-platform reach of 23.1m. Their brands include the London Evening Standard, The Independent and London Live. Our portfolio offers advertisers quality content and audiences and we are flexible and innovative in finding new ways for advertisers talk to our audiences.

Since its launch in 2004, Facebook gives people all over the world the power to share, making the world more open and connected. Facebook’s culture of creative problem-solving continually produces products that help over 1 billion active monthly Facebook users stay connected with friends and family, discover what’s going on in the world, and share what matters most to them.

Google seeks to organise the world’s information and make it universally accessible and useful. From search to Chrome to Gmail to AdWords, Google builds products that make the web work better—for consumers and for advertisers. The web has evolved enormously since Google first appeared on the scene in 1998, but one thing that has not changed is Google’s core belief in the endless possibilities of the Internet itself. 

Guardian Media Group
Guardian Media Group (GMG) is one of the UK’s leading media organisations and a founding member of the IAB UK. GMG’s mission is to support high quality, independent journalism across platforms through its core business, Guardian News & Media (GNM). GNM is the publisher of the award-winning and the Guardian and Observer newspapers. The Guardian is a pioneer with its open approach to journalism, an integral part of GNM’s digital-first strategy. 

A founding member of the IAB UK, Microsoft has consistently transformed the way that people live, work, play and connect through technology. Microsoft believes in changing the world for the better—whether that’s by advancing cloud computing, developing new ways of interacting with technology or transforming education and public services. Committed to innovation both globally and here in the UK, Microsoft established its first research facility outside of the company’s Redmond, Washington corporate home in Cambridge in 1997.  

News UK
News UK publishes some of the world’s most respected, award-winning titles-- The Times, Sunday Times and Times Literary Supplement-- as well as the UK’s most popular paper, The Sun. News UK is a part of News Corp, a global, diversified media and information services company focused on creating and distributing authoritative, engaging content to consumers throughout the world. Whether on paper or online, News UK is committed to publishing quality content on whatever platform that suits its customers.

Quantcast is a digital advertising company specialising in audience measurement and real-time advertising. A pioneer of direct audience measurement since its launch in 2006, Quantcast offers in-depth understanding of digital audiences across the web, allowing marketers and publishers to make informed choices as they buy and sell advertising. Quantcast seeks to make display advertising as relevant and effective as search by delivering outstanding advertising campaigns for the world's leading advertisers and publishers and bringing accurate audience measurement to over 100 million web destinations.


RadiumOne builds intelligent software that automates media buying, making big data actionable for marketers and connects them to their next customer. RadiumOne generates first-party data about actual customers -- from their behaviors, actions and interests demonstrated across the web and mobile.


Teads, founded in 2011, is the inventor of native video advertising and the leading Outstream Video Ad Exchange. Publishers work with Teads to create brand new Outstream video inventory, monetising it through programmatic buying, their own sales force, or third parties including Teads Demand.


A founding member of the IAB, Telegraph Media Group is the multi-media publisher of world-renowned titles The Daily Telegraph, The Sunday Telegraph and A pace-setter for change within the UK newspaper industry, Telegraph Media Group has successfully evolved into a multi-platform digital operation that delivers the highest quality journalism. With more UK subscribers than any other newspaper, the Telegraph helps advertisers reach the Telegraph’s loyal, engaged audiences.

Trinity Mirror Solutions

Trinity Mirror Solutions are for mass-market Britain, the middle 50% of the population who we call Modal Britain. They listen to and stand up for the things they care about, and are privileged that they allow us to help shape and reflect their views. Their audience is gatekeeper to Modal Britain - the influencers in their close knit groups. Their newsbrands reach 27M people every week.


Operating in 34 countries worldwide, TripAdvisor branded sites make up the largest travel community in the world. Founded in February 2000 as an unbiased resource to help consumers research and plan all aspects of travel, TripAdvisor offers trusted advice from real travellers and planning features with seamless links to booking tools. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. 


Twitter helps people create and share ideas and information instantly, without barriers. Incorporated in 2007, Twitter now sees 500 million Tweets sent per day, making it a go-to resource for breaking news, updates on favourite TV shows and more. Twitter supports over 35 languages, making it a host to conversations that engage the world in seconds. 


VEVO is one of the world’s leading music and entertainment services, providing live and on-demand music videos as well as original programming. VEVO connects the world’s largest brands with the world’s best-loved artists in over 200 countries. A syndication partner of YouTube and dozens of leading websites, VEVO also powers music videos on artist pages across Facebook. VEVO’s reach and its audiences’ emotional connections with the artists they love help brands deliver superior, engaging campaigns.  


A leading enterprise technology company, Videology helps brands, agencies and media companies make stronger connections with audiences. Using features and specifications typical to TV while leveraging the advanced targeting, optimisation, and efficiencies of digital media, Videology transforms the TV and digital experience by pairing a brand’s message with a consumer’s interest.Viant


Viant is a next generation media platform company enabling brands to seamlessly connect with consumers no matter where they are—whether in front of the TV, on the phone or online. Working across formats and screens, Viant makes addressable advertising a reality for brands. Viant is part of the Interactive Media Holdings (IMH) family, a global solutions company leading through innovative connections.


Weve is changing the way that brands engage consumers through their phones. Serving as a single point of contact for businesses that want to reach a large scale, opted-in consumer base with relevant communications, Weve’s expertise, technology and market insight help brands make sense of a complex mobile landscape. Weve offers massive reach with its core services - mobile messaging, display advertising, loyalty programmes and transactions.


xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalised messages to the right people they want to reach, based on the real places they visit everyday.  Each month, xAd's patented location platform helps marketers reach over 300 million people  globally via more than 30 thousand popular mobile applications.  With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. 


One of the founding members of the IAB and a digital industry leader, Yahoo makes the world’s daily habits inspiring and entertaining. By creating highly personalised experiences that keep users connected to the things that matter most across devices and around the world, Yahoo delivers exceptional value for advertisers by connecting them with the right audiences.