About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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With the pace of change in the digital advertising industry at an all time high, it is imperative that media owners, agencies and brands keep their knowledge up to date and invest in their teams expertise.
We’ve seen from our own numbers that video spend has seen a massive spike in spend over the past 3 years. This growth is in no small part down to innovation in the video space which has opened up more opportunities for brands to get impactful and...
The pace of programmatic innovation shows no signs of slowing down and new areas benefiting from increased automation are being unlocked constantly.
External Event
Join us at Ad Week Europe for a session on digital technology where author Pete Trainor and Jon Mew, CEO of IAB UK will run live demos and share cutting edge tech that actually focus on feelings and emotions. 

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

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Congratulations to all the 2016 winners!