About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

Mobile Marketing

 

Consumers are spending 48% of their online time on mobile. Mobile adspend is up 50.8% to £3.866 billion in 2016, accounting for 38% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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What's on at the IAB?Explore more >

Conference
07/06/2017
Publishers, brands and agencies alike will gather at the IAB’s 4th Content and Native Conference to discuss how this new era of display advertising is creating both opportunities and challenges for the industry.
Seminar
27/06/2017
Speakers will showcase the latest developments in O2O, demonstrating the opportunities and challenges as customers move between the online and physical shopping environment.
Workshop
04/07/2017
Last year mobile reached a tipping point. More money was spent on mobile display advertising than on desktop. This is a huge shift, and a trend that isn’t going to slow down as more and more advertisers take mobile seriously and more and more...
Workshop
05/07/2017
Getting the basics right is essential in digital marketing and Ad Ops represents the front line in ensuring that campaigns execute smoothly from start to finish.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

Creative Showcase Logo

Congratulations to all the 2016 winners!