Case studies Agency.com : John Lewis Garden Furniture

The Campaign

The main aim of the campaign was to showcase and sell John Lewis garden furniture to a target audience of ABC1 women during the summer months.

We achieved this by combining illustration, 3D modeling and flash animation to create a stunning set of visuals which showed the garden furniture forming out of exquisite and exotic looking plants. This brought the garden furniture to life in a new and exciting way.

The Results

Preliminary results showed response rates between 20-40% across all niche sites.

The combination of both creative and media placement ensured 200,000 users have clicked through to johnlewis.com throughout the duration of the campaign.