Case studies Agency.com : John Lewis Direct

The Campaign

Our aim was to create an attractive online media campaign to drive acquisition, retention and customer loyalty for John Lewis Direct - focusing specifically on EHT (Electrical and Home Technology) and Nursery.

We wanted to capture the essence of the in-store experience so we used rich design and interactivity with a human touch to entice and delight new and existing customers.

The Results

BABY: Baby Overlay has generated exceptional click-through rates of 40-45% on a number of targeted sites including iVillage baby channel, Junior and Bounty.

Between 26-46% of users who clicked played the ad in full.

On average users allowed the creative to play between 30 and 55 seconds.

ELECTRICAL: While the interactive MP3 Skyscraper drove an average CTR% rate, on average 52% of users who were served the creative interacted with it.