Showcase glue: Pot Noodle

The Campaign

glue set out to take Pot Noodle's 'Slag of all Snacks' campaign online with a solution that expressed the humour of the brand and the notion of "illicit consumption".

We needed to appeal to a core audience of 18-24 year-old men, without offending the largely female FMCG-buying audience.

The nature of "Illicit consumption" was represented online by mimicking the porn webring, creating a number of interlinked sites that demonstrated the Noodle Web's personality.

The main feature was the 'hysterical girlfriend' game, a deliberately tacky interactive video game.

The Results

Hysterical girlfriend's unique game plays had totalled nearly half a million (406,093) at 'official' campaign end, 8 weeks after it had launched.

The campaign won major awards and stayed in viral charts for over a year.