Showcase Wheel: Brahma

The Campaign

How do you convince a saturated premium lager market to buy a differentiated "Brasilian" beer?

By creating an uncompromising "Brasilian" communication with "effortless flair" that did not make use of Brazilian stereotypes.

We gave consumers the chance to be creative with Brazilian music. The latest video techniques were employed to make the ads engaging; to capture your attention and keep it.

The Results

Ads outperformed US market norms by 50% for click through and time spent with brand.