Future Trends Volume 3: When real time goes mainstream

12/03/2013
Future Trends Volume 3: When real time goes mainstream
A new whitepaper from the IAB's Future Trends Working Group which explores the ways in which targeting technologies are being applied to traditional media.

In this whitepaper, the IAB's Future Trends Working Group examines how targeting technologies - traditionally seen as a preserve of the online industry - are now being applied to traditional media.

The paper features input from key figures at the IAB, Sky Media, Microsoft, Carat, Initiative and Dare.

This is the third of a series of whitepapers from the IAB's Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.

Available downloads

FileSize
Future Trends Volume 3: When real time goes mainstream390.86 KB