Resources library

Refine your search

Pages

IAB
Standards & Guidelines
22/01/2015
With widespread adoption of DAAST 1.0, the audio advertising community can begin to serve and track audio ads in a digital audio stream in much the same way that ads are tracked in digital video.
Full version - members onlyLoginBecome a member
White paper
16/01/2015
Lessons learned from Performance Marketing about tracking digital spend.
Full version - members onlyLoginBecome a member
Case study
08/01/2015
Secret Escapes wished to engage with the value-conscious eBay audience and position their luxury travel message as another shopping opportunity for this ‘open-wallet’ group.
Research
06/01/2015
The IAB wanted to obtain an up-to-date snapshot of online video consumption habits and consumer attitudes to online video adverts.  Using YouGov’s Online Omnibus Panel, we spoke to 2,065 adults, aged 18+, across the Great Britain. Key finding...
Full version - members onlyLoginBecome a member
White paper
19/12/2014
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.
Video
17/12/2014
A panel session featuring Danny Hopwood, Vivaki; Katie Field, Vindico; Mike Bevans, Yahoo; Alex Tait, Kellogg's and chaired by Alex Macnamara, MD, Tremor UK at the IAB's Video Conference 2014. 
Video
17/12/2014
A panel session featuring Katrina Howell, Red Bee Media; Mike Clear, DigitasLBi; Kate Tancred, The Smalls; Gareth James, TMW and chaired by Jonathan Lewis, Branient at the IAB's Video Conference 2014. 
Video
17/12/2014
A panel featuring Hitesh Bhatt, BSkyB; Simon Reed, Microsoft Advertising and Matthew Breen, Havas Media Group, chaired by Steve Doyle, InSkin Media at the IAB's Video Conference 2014. 
Rhys McLachlan, Videology at the IAB's Video Conference
Video
17/12/2014
Rhys McLachlan, Videology at the IAB's Video Conference 2014
White paper
12/12/2014
According to the internet commerce trade body IMRG, Britons spent an estimated £810 million online on Friday 27th November – Black Friday – eclipsing its earlier £550 million forecast.

Pages