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Trading Places
Research
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and how different factors affect their...
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Research
30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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Video
29/09/2014
Piers North, Strategy Director, Yahoo UK explains why Yahoo are taking part in the IAB Digital Upfronts this October. 
Video
29/09/2014
Zac Pinkham, Managing Director, EMEA, outlines why Millennial Media is taking part in the UK Digital Upfronts
Research
19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
Research
18/09/2014
Research objectives xAd commissioned Nielsen to design a study to help understand what factors impact mobile ad effectiveness and determine the most appropriate ways to measure campaign success in three top mobile advertising verticals – Retail,...
Research
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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Video
15/09/2014
Theo Luke, Partner Developer EMEA, Twitter outlines why you can't miss the IAB UK Digital Upfronts.

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