Mobile adspend

The IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.

This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.

This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.

Since 2008 the IAB/PwC mobile adspend study has provided like-for-like comparisons to previous years, providing accurate like-for-like growth data. 

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Latest results

Research

2014 H1 Digital Adspend Results

08/10/2014

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of

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IAB PwC Digital Adspend Study H1 2014_FINAL.pdf2.5 MB
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sector trends
Research

2014 H1 Sector Trends

08/10/2014

IAB / PWC Digital Adspend Study

Member only downloads

FileSize
Adspend Sector TrendsH1-2014-FINAL.pdf311.7 KB
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