Research library - Audience

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Trading Places
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and how different factors affect their...
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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08/05/2014
The IAB wanted to obtain an up-to-date snapshot of tablet owners attitudes and their relationship with their tablet, as well as the unique role they play in our lives.  Using YouGov’s Online Omnibus Panel, we spoke to 2,652 adults, aged 18+, across...
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24/01/2014
According to the second IAB / PwC Online Performance Marketing study (OPM) consumers spent £14 billion through OPM sites in 2014.  Using GfK NOP's online panel of UK internet users, the IAB wanted to demonstrate the consumer story behind these...
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23/01/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for November 2013: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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10/12/2013
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for October 2013: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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