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E.g., 01/10/2014
E.g., 01/10/2014

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Trading Places
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and how different factors affect their...
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30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
18/09/2014
Research objectives xAd commissioned Nielsen to design a study to help understand what factors impact mobile ad effectiveness and determine the most appropriate ways to measure campaign success in three top mobile advertising verticals – Retail,...
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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26/08/2014
It is estimated that by 2018 nearly 8.2 billion mobile phones will be actively being used. Large brands such as Amazon has seen more than 50% of the consumers complete their purchases through a mobile device. More than 90% of shoppers use their...
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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18/08/2014
The Mobile Technology and Telecoms Audit looks at the top 50 UK technology and telecoms brands, and takes an in depth look at their current uptake of mobile.
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