Policy briefings

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29/10/2014
This report, sponsored by Audience Science, Captify and Sizmek, outlines the direct and indirect benefits of digital advertising to UK Citizens online. It further outlines a series of recommendations for policy makers.
05/09/2014
This fact sheet gives an overview of the ePrivacy directive. It provides a background to the regulation, along with up-to-date information on the UK government and regulator positions. It also points to compliance with the law.
16/07/2014
The EC data protection reforms continue to make their way through Brussels institutions and there remain significant risks for digital advertising businesses. This latest members’ briefing explains the progress that has been made in 2014 and...
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09/06/2014
This fact sheet is intended to provide an over view of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
21/05/2014
This Fact Sheet explains how advertising businesses will have the option to limit brand advertising revenues and ad placement against sites under investigation for copyright infringement.  It also addresses how this piece of work – in conjunction...
08/05/2014
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers. It also addresses privacy issues and outlines how the new adchoices...
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17/12/2013
Leading ad businesses have committed to the DTSG’s Good Practice Principles. This new Fact sheet explains more about the DTSG initiative and what it means for the UK market.
EC Data Protection Reforms: Briefing for IAB members
16/12/2013
This new members' briefing on the data protection proposals, highlights the progress that was made in 2013 and predicts the likely evolution of the reforms as they move into 2014.
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30/09/2013
This updated fact sheet provides an overview of the European Commission’s new data protection proposals, amending the existing legal framework. It explains what these mean for digital advertising and progress towards a new law.  
Digital Advertising Alliance
25/07/2013
The US Digital Advertising Alliance (DAA) has published guidance on how its self-regulatory guidelines for targeted advertising apply to the mobile environment.Read IAB UK’s Q&A to find out more about the US DAA guidelines on mobile advertising...

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