News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Amazon
31/10/2014
Web retail giant Amazon has topped a list of the world's leading brands for social influence and engagement, following...
30/10/2014
The Internet Advertising Bureau (IAB UK) has launched The Data Deal, a report aimed at UK policymakers which examines...
30/10/2014
Yahoo-owned blogging site Tumblr has begun to roll out auto-play video ads to users this week, as the brand tries to...
YouTube
29/10/2014
The growing importance of mobile to marketers has been illustrated by the news that more than half of views on YouTube...
28/10/2014
Facebook is said to be considering plans that would see it team up with publishers to offer content such as news and...
28/10/2014
The UK's advertising market has grown at its fastest rate for three years in the second quarter of 2014, with revenue...
Deezer
27/10/2014
Online music streaming service Deezer has added to its offerings with the acquisition of Stitcher, an app providing...
23/10/2014
Audi, Peugeot and Volkswagen amongst top performing brands in latest IAB mobile audit; 90% of the top 50 UK automotive...
Doctor Who
21/10/2014
Tasked with launching the new Doctor Who series, and the new Doctor Who, Red Bee Media wanted to give the series a...
Snapchat
20/10/2014
Social messaging firm Snapchat has confirmed it has started displaying advertising to its users in the US, following...
30/10/2014
Damon Combrinck, VP Platform Solutions, EMEA, MediaMath explains the importance of a mobile-first marketing strategy.
29/10/2014
Luke Griffiths, Head of Marketing Solutions EMEA at eBay Enterprise explains why behavioural targeting is going to be...
27/10/2014
Ayaan Mohamud, Marketing Manager, Europe at DataXu introduces a video aimed at demystifying the programmatic marketing...
21/10/2014
Michael Hill is the Managing Director of Radioplayer, the listening platform which aggregates UK radio stations. He...
21/10/2014
Paula Cordeiro, looks forward to the session she'll be moderating at the Rain Summit Europe on 4 November.
20/10/2014
Jennifer Lane, President and CEO of RAIN (Radio, Internet and News) discusses the increasing popularity of streaming...
20/10/2014
The IAB's Programmes Executive, Rachel Fisher, explains why the IAB are attending the Performance Marketing Insights...
17/10/2014
Nick Hugh, Head of Advertising Solutions, Yahoo! EMEA, discusses the complexities of the programmatic buying landscape...
14/10/2014
The IAB’s Digital Programmes Manager, David Frew introduces the new IAB Programmatic Handbook.
10/10/2014
Seth Rogin, CRO of Mashable discusses the company's expansion into the the UK and its approach to marketing for brands...